Gucci Die Rituele Herfs 2020-veldtog

In die tyd van kwarantyn moet modehandelsmerke na ander kreatiewe maniere kyk om inhoud te produseer. Gucci werf modelle in om selfportrette te skep vir sy digitale herfs 2020-veldtog genaamd: The Ritual. Die modelle Amanda Ljunggren, Mae Lapres, Vaquel Tyies, Josefine Gronvald, Delphi McNicol en Lawrence Perry neem selfportrette met aanloopbaanontwerpe. Van tuinmaak tot brei, die rolverdeling koppel alledaagse aktiwiteite met hoë mode.

“Ek het die modelle hul eie beelde laat bou. Om as fotograwe en storievertellers, vervaardigers en scenograwe op te tree. Ek het hulle gevra om die idee wat hulle van hulself het, voor te stel. Om daarmee in die openbaar te gaan, die vorming van die poësie wat hulle vergesel. Ek het hulle aangemoedig om te speel, met hul lewe te improviseer,” sê kreatiewe direkteur Alessandro Michele.

Gucci 'The Ritual' Herfs 2020-veldtog

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT