Kampaania Gucci Rituaalne sügis 2020

Karantiini ajal peavad moebrändid otsima sisu tootmiseks muid loomingulisi viise. Gucci värbab modelle autoportreede loomiseks oma 2020. aasta sügise digitaalse kampaania jaoks nimega The Ritual. Modellid Amanda Ljunggren, Mae Lapres, Vaquel Tyies, Josefine Gronvald, Delphi McNicol ja Lawrence Perry teevad autoportreesid raja kujundusega. Aiatööst kudumiseni ühendavad näitlejad igapäevased tegevused kõrgmoega.

“Lasin modellidel oma kuvandit ehitada. Tegutseda fotograafide ja jutuvestjate, produtsentide ja stsenograafidena. Palusin neil esindada ideed, mis neil endal on. Sellega avalikuks minna, kujundades nendega kaasas käivat luulet. Julgusin neid mängima, improviseerides oma eluga,” ütleb loovjuht Alessandro Michele.

Gucci 2020. aasta sügiskampaania "The Ritual".

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT