Gucci The Ritual Fall 2020 Campaign

Yn 'e tiid fan karantine moatte moademerken nei oare kreative manieren sykje om ynhâld te produsearjen. Gucci ropt modellen op om selsportretten te meitsjen foar har digitale hjerst 2020-kampanje neamd: The Ritual. Modellen Amanda Ljunggren, Mae Lapres, Vaquel Tyies, Josefine Gronvald, Delphi McNicol, en Lawrence Perry nimme selsportretten mei runway-ûntwerpen. Fan túnwurk oant breidzjen, de cast kombinearret deistige aktiviteiten mei hege moade.

“Ik lit de modellen har eigen bylden bouwe. Optreden as fotografen en ferhalefertellers, produsinten en scenografen. Ik frege har om it idee te fertsjintwurdigjen dat se fan harsels hawwe. Om der mei yn it iepenbier te gean, foarm te jaan oan de poëzy dy't har begeliedt. Ik stimulearre se om te spyljen, ymprovisearjend mei har libben, "seit kreatyf direkteur Alessandro Michele.

Gucci 'The Ritual' Fall 2020 Campaign

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT