Yayin da muke ci gaba zuwa 2018, samfuran suna ci gaba da buɗe sabbin kamfen ɗin su na kyau. Daga kayan shafa zuwa kayan kamshi, kalli wasu sabbin tallace-tallacen da suka fi girma. Da farko, za mu fara da duba sabon tallan 'Dolce' na Dolce & Gabbana. Alamar Italiyanci ta bugu Giulia Maenza ga kamshin sa hannu ya kama Victor Demarchelier ne adam wata kusa da Palermo. Na gaba, mun kalli yakin ranar soyayya ta 2018 Swarovski. Kamfanin kayan ado ya haɗa da Karlie Kloss da Andrés Velencoso don harbin soyayya.
Sunan mahaifi Lauder Hakanan ya ƙaddamar da sabon kamfen don launin leɓensa na 'Liquid Envy'. Alamar kayan shafawa tana buga jakadun alama Fai Sun , Carolyn Murphy da kuma Hilary Rhoda ga kyakyawan karye. Ƙara zuwa lissafin, Gucci ta bayyana tallan turaren sa mai suna 'Guilty Absolute' Julia Hafstrom . Samfurin gashi mai ja yana tsayawa a cikin rigar ruwan hoda don sake reincarnation na ƙamshin maza na alamar. A ƙarshe, mun kalli a Lancome yakin neman zabe Taylor Hill . Dan wasan mai shekaru 21 ya gabatar da tallace-tallace da yawa don alamar kayan shafawa tun lokacin da aka sanya hannu a matsayin fuska a cikin 2017.