Bayan an sanar da shi a matsayin jakadan alama a watan Satumba. Maura Higgins ya kafa kamfen don tarin Editan Jam'iyyar Boohoo. Cikakke don lokacin hutu, tauraruwar 'Love Island' ta fito a cikin taruka masu ban sha'awa waɗanda duk game da juya kai. Tarin yana fasalta guda 40 tare da farashi daga £12 zuwa £35. Maura ya buga wani matsayi a cikin kyan gani na Boohoo wanda ya haɗa da daidaitawa daban, rigunan liyafa da saman da suka dace.