Fashion yana canzawa a cikin sauri sauri. Kuma ana iya ba da gudummawar babban ɓangaren hakan ga ƙarni na dubunnan. An bayyana shi azaman mutanen da aka haifa tsakanin 1982 da 1996, ƙungiyar ta ƙunshi sama da mutane miliyan 80 a Amurka. A cikin labarai zaku iya ganin kanun labarai kamar millennials suna kashe shagunan sashe ko ma jakunkuna masu ƙira. Lokacin da ya zo ga nuna yadda tsara ke shafar salon salo da kyan gani, muna buƙatar yin la'akari da yadda 'yan millennials ke siyayya.
Dolce & Gabbana's Rokon zuwa Millennials
Kamar yadda millennials suka zama babban ƙarfin siye, samfuran suna samun kansu masu sha'awar ƙungiyar masu amfani ta hanyoyi na musamman. Wata babbar alama ta kayan kwalliya wacce ta rungumi millennials tare da buɗe hannu babu shakka Dolce & Gabbana . A cikin 2016, lakabin Italiyanci ya buɗe kamfen ɗin bazara-lokacin bazara na 2017 wanda ke nuna ƙungiyar millennials masu tasiri ciki har da 'yar wasan kwaikwayo. Zendaya Coleman da kuma samfurin Faransanci Thylane Blondeau.Har ila yau, gidan kayan gargajiya na Italiya ya ci gaba da bugawa maza masu dandano ciki har da Vine star Cameron Dallas kuma mawaki Austin Mahone . Dolce & Gabbana har ma sun yi nisa don shirya nunin faifai na sirri da yawa tare da matasa azaman ƙirar titin jirgin sama. Kuma kwanan nan, sun ƙaddamar da sabon littafin hoto mai suna, 'Dolce & Gabbana Generation Millennials: The New Renaissance', bikin shahararrun yara, abokan ciniki na VIP da masu tasiri na zamantakewa.
"Su ne maza da 'yan mata na gaske waɗanda ke son salon, suna jin daɗi da shi, suna dagewa, suna canza kamanni a kowace rana, ba sa jin tsoron haɗa salo da riguna daban-daban. Abin da suke sawa yana nan da nan akan layi kuma yawancin matasa suna gani, don haka daga ra'ayi na kasuwanci bai kamata a raina su ba, "in ji masu zane Domenico Dolce da Stefano Gabbana.
Muhimmancin Tallan Masu Tasiri
Tallace-tallacen masu tasiri ya ga babban haɓaka a cikin shekaru da yawa da suka gabata. Alamu sun buga taurarin Instagram da vlogers masu kyau don fitowa a cikin kamfen da haɗin gwiwa akan layi na musamman. Abubuwan da aka biya da aka biya suna aiki azaman hanyar haɓaka tallace-tallacen samfuran budding. Matsayin mai tasiri ya zama mai mahimmanci don Forbes ya bayyana jerin manyan masu tasiri a cikin 2017 tare da sunaye kamar su. Chiara Ferragni kuma Danielle Bernstein yin yanke.
Samfuran kayan shafa irin su NYX da Becca sun yi amfani da masu tasiri na kafofin watsa labarun don haɓaka isarsu ta hanyar biyan kuɗi da kuma wani lokacin ƙoƙarin da ba a biya ba. Kuma dillalin kayan kwalliya na LA REVOLVE ya yi amfani da masu tasiri don taimakawa samun kudaden shiga tsakanin dala miliyan 650 zuwa dala miliyan 700 a wannan shekara kadai.
“Masana’antar gabaɗaya tana ƙoƙarin naɗa [kanta] a kan dorewar masu tasiri da yadda za a yi amfani da su da haɗa su cikin kasuwancinsu. Wannan wani abu ne da muke alfahari da shi. Yana da matukar mahimmanci ga jigon kasuwancinmu kuma muna ganin yana da mahimmanci don shekaru da shekaru masu zuwa, ”wanda ya kafa REVOLVE Michael Mente ya raba tare da WWD.
GigixTommy: Babban Haɗin kai
Dangane da haɗin gwiwar dubunnan shekaru, mutum na iya kallon shekaru biyu na yanzu da kewayon GigixTommy. Layin tufafi ya haɗu da supermodel Gigi Hadid da mai zanen Amurka Tommy Hilfiger ne adam wata . An fara ƙaddamar da shi a cikin kaka 2016, ana samun tarin tarin a cikin ƙasashe 70 na duniya. A cikin Fabrairu 2017, Refinery 29 ya ba da rahoton cewa tarin capsule na GigixTommy an sayar da shi kafin a fara wasan kwaikwayon salon.
Daniel Grieder , Shugaba na Tommy Hilfiger Global da PVH Turai, ya shaida wa WWD, "Sakamakon ya ci gaba da wuce tsammanin da ake tsammani a kowane yanki na kasuwancinmu - daga haɗin kai tare da sababbin masu sauraro don haɓakawa a cikin kafofin watsa labarun da kuma latsawa don ganin girman tallace-tallace na tallace-tallace biyu don lokuta biyu a jere. . Tasirin halo a duk faɗin alamar ya yi tasiri sosai ga dukkan rarrabuwa a duniya, kuma muna farin cikin ci gaba da haɓaka wannan nasarar a lokutanmu masu zuwa. "
Millennials & Fast Fashion
Mutum ba zai iya magana game da salon shekara ta dubunnan ba tare da duban babban tasirin da samfuran kera masu sauri kamar Zara da H&M sun yi ta tsawon shekaru. Shagunan sassan gargajiya irin su Macy's, Sears da J.C. Penney sun ga ɗaruruwan shaguna suna rufe tare da tsoma hannun jari.
Me yasa? Gaskiyar cewa millennials suna son sabbin zaɓuɓɓuka daban-daban a cikin sauri yana aiki azaman babban mahimmanci. Bugu da ƙari, suna kuma duban farashi mai araha kuma. Yawancin shagunan ba za su iya yin gogayya da saurin jujjuyawar Zara na makonni uku ba daga farkon ƙirar suturar zuwa isowarta cikin shaguna.
Hakazalika, idan ya zo ga abubuwan da ke faruwa, masu amfani da yau suna son siyan samfurin a yanzu maimakon watanni daga baya. Malaman Kwalejin LIM Robert Conrad kuma Kenneth M. Kambara kwanan nan yayi nazari tsakanin masu siyayya tsakanin shekaru 18-35 a wannan shekara wanda ya nuna irin wannan ra'ayi. "Bincikenmu yana bayyanawa sosai game da abin da direbobin siyan shekarun dubunnan su ne da kuma yadda masana'antar kera kayayyaki ke aiwatar da su. Kowannensu yana kallonta ko kansa a matsayin 'kasuwar daya' kuma yana son samun wani abu na musamman kuma ba samuwa ga wasu ba. Suna son hada kamannin su tare a nasu asali, ingantacciyar hanya, "in ji Conrad.
Makomar Mai Cin Gindi
Sa ido, samfuran za su mai da hankali kan tsayawa kan abubuwan da ke faruwa, tallace-tallacen masu tasiri da salo na musamman don tsayawa kan gaba. Tallace-tallacen gargajiya da tallace-tallace ba za su ƙara yanke shi ba, kuma wannan ba kawai ya shafi samfuran masu araha ba. Wataƙila wannan shine dalilin da ya sa muka ga yawan shakeups a samfuran alatu kwanan nan.
Tare da Christopher Bailey kwanan nan ya bar Burberry, Riccardo Tisci fita Givenchy, a tsakanin sauran tashi; masana'antar tana canzawa. Sabanin haka, Dolce & Gabbana yana da cikakkiyar masu tasiri kuma bisa ga binciken, aikin zai ƙara karuwa ne kawai a cikin sassan alatu. “Idan kuna son yin magana da masu sauraron ku, kuna buƙatar yin magana game da rayuwa da gogewa. Ba za ku iya yin kayayyaki 25-35 kawai ba, ”in ji Domenico Dolce.