A karon farko, H&M ya ƙaddamar da tarin faɗuwa don layin sa na Conscious Exclusive. An tsara shi don lokacin rani-hunturu 2018, kewayon yana da siffofi masu dorewa. An saita don ƙaddamarwa a ranar 27 ga Satumba akan layi, tauraron kamfen na kan gaba Liu Wen. Ƙwararrun kaset ɗin tsoho, waɗannan ƙirar sun ƙunshi silhouettes na soyayya tare da kyakkyawan gefen. Kayan aiki sun haɗa da cashmere da aka sake yin fa'ida da karammiski da aka yi daga polyester da aka sake fa'ida da kuma siliki na halitta 100%.
FITA YANZU: SHOP H&M SANARWA EXCLUSIVE'S FAFL 2018 COLLECTION
Kamfen na Musamman na H&M na bazara/hunturu 2018
Akwai kyawawan yadudduka masu ɗorewa a cikin wannan tarin, kamar cashmere da aka sake yin fa'ida, sabon karammiski da aka yi daga polyester da aka sake yin fa'ida da kuma amfani da ragowar ECONYL® daga tarin baya. Ingancin da laushi ba wai kawai sun dace da ƙira ba amma suna haskaka sabbin masana'anta waɗanda H&M ke da alaƙa da su. Karammiski, alal misali, ya ɗauki shekaru don haɓakawa don samar da ingantaccen tsari wanda muka yi farin ciki da shi. ”
–Cecilia Brännsten, Manajan Dorewar Muhalli a rukunin H&M.
