Gabanin kantin sayar da Tutarsa na NYC, Nordstrom yana murna da birnin New York don faɗuwar shekarar 2019. Ilham daga mai daukar hoton titi Joel Meyerowitz ne adam wata tare da m shugabanci ta Olivia Kim — VP na Ƙirƙirar Ayyuka — hotuna sun ƙunshi haɗaɗɗun ƙira da kuma mutane na gaske. An kama ta Gus Powell , Juxtaposition na babban matsayi da ƙarin damar samun dama suna ɗaukar haske. Dole ne a sami alamun kamar adidas, Celine, Prada, Valentino da Levi's sun yi fice a kan manyan titunan Apple. Duba ƙarin daga yaƙin neman zaɓe na Nordstrom na 2019, kuma karanta keɓaɓɓen Q&A tare da Olivia Kim da Gus Powell a ƙasa!
Ko kun san tarihin NYC ko a'a, hotuna a cikin wannan kamfen na iya wakiltar birni a ko'ina."
-Olivia Kim
Kamfen Fall na Nordstrom 2019
Hira da Olivia Kim
Menene ƙwarin gwiwa a bayan taken yaƙin neman zaɓe—Buɗaɗɗen Hankali shine Mafi kyawun Kalli?
Muna ƙoƙari mu kasance masu haɗa kai a kowace ma'anar kalmar. Ana maraba da kowa a cikin kantinmu kuma shine babban fifikonmu don bayar da mafi kyawun sabis na abokin ciniki da gogewa ga duk wanda ya zo ta kofa. Muna so mu zama mafi kyawun dillalan kayan kwalliya a can kuma muna taimaka wa abokan cinikinmu su rungumi salon kansu ta hanyar salon, amma kuma muna so mu yi bikin mutane da labarun da za su faɗi saboda na yi imani cewa kowa yana da labari. Wannan yaƙin neman zaɓe yana ba da haske ga ɗaiɗaikun ɗaiɗaiku da ingantacciyar alaƙar ɗan adam.
Akwai cakuda samfura da mutane na gaske a cikin yaƙin neman zaɓe. Menene ƙwarin gwiwa don haɗakar da simintin gyare-gyare a wannan kakar?
Simintin gyare-gyaren ya kasance haɗaɗɗiyar ƙira da ainihin New Yorkers, wasu daga cikinsu mun tsaya daidai kan titi kuma muka jefa a wurin.
Alamomin da muke nunawa a cikin yaƙin neman zaɓe suna wakiltar kewayon salon mulkin demokraɗiyya da muke ɗauka a Nordstrom daga Vans zuwa Valentino, Balenciaga zuwa Levi's. Muna son yakin ya ji na kwarai da kuma wakilci na yadda mutane na ainihi suke yin ado a cikin birni - ba game da saka zanen zanen kai zuwa ƙafa ba, amma wani nau'i mai ban sha'awa na samfurori kuma yana taimakawa wajen ƙayyade salon mutum.
Me yasa harbi a kan titunan birnin New York?
Babu wani abu da ya kwatanta da ƙarfin kuzari na New York - Ina son jin tashin hankali, lokutan da ba zato ba tsammani da ke faruwa a cikin ƙiftawar ido. Nordstrom NYC Flagship yana kan 57th da Broadway - Broadway yana ɗaya daga cikin titunan da ke ci gaba da tsayi a duniya kuma wuraren ajiyar mu a tsakiyar wannan jijiya da ke bi ta NYC, yana jin yanayi don harba sama da ƙasa Broadway kuma a wancan gefen. tituna. Ko kun san tarihin NYC ko a'a, hotuna a cikin wannan kamfen na iya wakiltar birni a ko'ina.
Menene akwai don sa ido tare da sabon kantin sayar da flagship na NYC?
Akwai abubuwa da yawa da za a sa ido, tutar mu ta New York za ta zama mafi girma kuma mafi kyawun bayanin alamar mu. Ba zan iya bayyana da yawa tukuna- amma muna da yawa mamaki da kuma ni'ima a cikin kantin sayar da. A gare ni na sirri ne, na girma kuma na fara aiki a New York kuma na zauna a nan har na ƙaura zuwa Seattle don shiga Nordstrom. A gare ni, dama ce ta nuna wa kowa wasu ayyuka masu ban sha'awa waɗanda na yi aiki a kansu tsawon shekaru kuma samun damar kawo wannan aikin gida zuwa New York yana da ma'ana sosai.
Yaya yawan sa hannun Joel Meyerowitz ya yi da manufar?
Na daɗe ina sha'awar aikin Joel Meyerowitz, shine ainihin mai ɗaukar hoto na New York. Joel yana da iko mai ban mamaki don kama sihiri, sahihan lokutan rayuwar birni da ingantacciyar alaƙar ɗan adam. Wasu daga cikin hotunan da ke cikin yaƙin neman zaɓe suna nuni ga wasu fitattun hotuna na Joel waɗanda muka sake zayyana - wata mata a kan babur tana yin kayan shafa a wurin tasha, wani mutum ɗauke da babban poodle. A cikin ɗaya daga cikin hotunan, an nuna ’yar Joel, jikar ’yarsa da surukinsu. Mafarki ne ya zama gaskiya don samun damar haɗin gwiwa tare da Joel da Gus akan wannan aikin.
Hirar Gus Powell
Menene gogewa kamar sa na kamfen?
Titunan New York sune saitin mu. Kuma yayin da nake yin hotuna a kan titunan New York a duk lokacin da nake kansu, yawanci ba ni tare da ma'aikatan jirgin da simintin 50 da mutane. A gare ni wannan abin farin ciki ne sosai. Don samun mutane masu ban sha'awa da yawa, hazaka, salo, kayan kwalliya, da kuzari don yin aiki da su - ban da duk abin da ke faruwa a kan tituna masu karimci da ban sha'awa na New York kowace rana - ƙwarewa ce mai ban sha'awa. Ƙarshin ƙarfi da haɓakar duk abin da ke ciki yana da ban mamaki kuma masu tafiya da suka wuce ta wurinmu sun gane shi. Abin farin ciki ne ganin yadda mutane suka yarda su kasance tare da mu na mintina na New York da ɗan wasan kide-kide na masu tafiya a ƙasa.
Lokacin da kuke harbi don aiki irin wannan, menene burin ku daga farkon zuwa ƙarshe akan saiti?
Manufar ita ce mu kasance tare da duk abin da muka riga muka tsara kuma muka tsara kafin lokaci amma kuma kada mu makale. Yana da mahimmanci don ci gaba da ci gaba kuma don samun damar ganowa da ƙirƙirar wani sabon abu gaba ɗaya a wurin. Ina ƙoƙarin yin amfani da gogewar da nake da ita ta yin kasuwanci, don isar da abin da muka tsara, amma kuma na kawo hankali da buɗaɗɗen ruhun mai daukar hoto a titi, a shirye don rungumar ko korar wani sabon abu a daidai lokacin da aka gano shi. Manufar ita ce mu raba abin da muke so a matsayin ƙungiya amma kuma mu yi bikin abin da ke da rai a kan titunan New York.
Kun harbe a kusa da wurare daban-daban na New York. Akwai abubuwan da aka fi so?
Mun yi hoto a kusa da Broadway daga Columbus Circle har zuwa ƙasan Baturi. Ina jin daɗin yin hotuna a duk waɗannan wuraren amma kwanan nan na kasance da sha'awar yankin da ke kusa da gundumar Flatiron. Haɗin gwiwar mutanen da ke aiki a cikin unguwanni, mazauna, da masu yawon bude ido suna daidaita. Sassan sa suna jin kamar tsohuwar New York amma kuma tana da ƙarfin halin yanzu.
Yin harbi a kan tituna idan birnin New York dole ne ku ga masu wucewa da yawa kala-kala. Akwai labarai masu ban sha'awa akan saiti?
Mun jefa samfura da ƴan wasan kwaikwayo da yawa don zama wani ɓangare na fim ɗin kafin lokaci amma mun kuma dakatar da mutane daidai kan titi yayin da muke aiki don samun haɗin gwiwa tare da mu. Sa’ad da muke shirin yin harbi a kusa da Columbus Circle, mun ga wani mutum ya fito daga gininsa yana tura terriers takwas na Yorkshire a cikin keken jarirai. Na tsayar da shi kuma ya yarda ya dawo da karnukansa, amma sai bayan sun yi wanka. Har ma suna buƙatar samun gashi da gyarawa.
Menene taken yaƙin neman zaɓe na Buɗaɗɗen Hankali shine Mafi kyawun Kallo yake nufi a gare ku?
A gare ni, wannan taken yana tafiya ta hanyoyi biyu. Yana nufin buɗewa ga duk abin da ke gaban ku. . . don ganin yuwuwar kyawun kyau, ban dariya, da ɗan adam a cikin komai da kowa . . . kuma yana nufin buɗewa ga duk abin da ke cikin ku. . . duk ji da mutuntaka waɗanda za ku iya ji da kuma sawa a kan hannun riga.
