Steve Madden yana haɓaka zafi don yakin bazara na 2020. Kamfanin takalman takalma ya ba da samfurin Emm Arruda, Erin Eliopulos, Yana Trufanova, da Christina Marie don hotuna masu tayar da hankali. Wanda ya dauki hoton Claudia Knoepfel asalin , Simintin gyare-gyaren yana gwada takalman da aka yanke, diddige diddige, da kuma chunky sneakers. Stylist Matthew Ellenberger ne adam wata nau'i-nau'i takalma tare da nau'i-nau'i na jiki, riguna, da rarraba. Don kyau, Tamara Mcnaughton yana aiki akan gashi tare da kayan shafa ta Fulvia Farolfi.