Idan ya zo ga duniyar samfuri, masana'antar ta ga babban cikas a cikin 'yan shekarun da suka gabata. Kwanaki sun shuɗe lokacin da mai ƙira ko editan salo zai iya yin abin ƙira ya zama babban tauraro. Madadin haka, har zuwa dandamali na kafofin watsa labarun don jagorantar manyan sunaye na gaba. Lokacin da kuka kalli fuskokin manyan samfuran kamar Fendi, Chanel ko Max Mara, suna da abu ɗaya gama gari - samfura tare da mabiyan mega Instagram. Biyu daga cikin manyan nasarorin ƙirar ƙira a cikin shekaru biyu da suka gabata sune Gigi Hadid da Kendall Jenner.
Tun daga yau, ana iya kwatanta ƙimar Kendall da Gigi a duk duniya da manyan samfuran 90's. Su biyun sun tattara murfin Vogue da yawa da kuma kwangilar kwangila masu yawa. Haƙiƙa ita ce bugu na Satumba 2014 na Vogue US wanda aka yiwa lakabi da taurarin murfi Joan Smalls, Cara Delevingne da Karlie Kloss a matsayin 'Instagirls'. Tun daga wannan lokacin, aikin kafofin watsa labarun ya girma ne kawai a cikin duniyar fashion.
Menene Instamodel?
A zahiri, Instamodel abin ƙira ne wanda ke da babban bibiyar Instagram. Yawanci farawa a mabiya 200,000 ko sama yana da kyau farawa. Sau da yawa, ƙidayar mabiyansu za su bi kanun labarai ko sanarwar kamfen. Misalin wannan zai zama murfin musamman na Vogue US wanda aka samar a cikin Afrilu 2016 tare da tauraro Kendall Jenner. Murfin ya tattara mabiyanta miliyan 64 (a lokacin) Instagram.
Don haka menene ainihin ke sa samfurin tare da manyan kafofin watsa labarun da ke biye da kyan gani? Ga alamu da mujallu shine tallatawa. Yawancin lokaci, abin ƙira zai aika sabbin kamfen ɗin su ko murfin ga mabiyan su. Kuma ba shakka magoya bayansu za su raba hotuna, da sauransu da sauransu. Kuma duba yanayin Instamodel, da farko dole ne mu kalli nasarar tserewar Kendall Jenner.
Nasarar Nan take Kendall Jenner
A cikin 2014, Kendall Jenner ta fara fitowa ta farko a wurin yin tallan kayan kawa ta hanyar sanya hannu tare da Gudanar da Al'umma. A wannan shekarar, za a nada ta a matsayin jakadiyar giant na kayan shafawa Sunan mahaifi Lauder . Yawancin shahararta na farko ana iya ba da izini ga rawar tauraro a kan E! nunin talabijin na gaskiya, 'Ci gaba da Kardashians'. Ta yi tafiya a titin bazara-hunturu 2014 na Marc Jacobs, bisa hukuma cementing sararin samaniya a cikin babban salon. Kendall zai bi wannan tare da murfin mujallu kamar Vogue China, Vogue US, Harper's Bazaar da Mujallar Allure. Har ila yau, ta yi tafiya a titin jirgin sama a nunin gidajen kayan gargajiya irin su Tommy Hilfiger, Chanel da Michael Kors.
Kendall ya fito a cikin kamfen don manyan samfuran kamar Fendi, Calvin Klein, La Perla da Marc Jacobs. Amma game da manyan kafofin watsa labarun da ke biyo baya, Kendall ta gaya wa Vogue a cikin wata hira ta 2016 cewa ba ta dauki shi da mahimmanci ba. Kendall ya ce, "Ina nufin, duk abin ya zama mahaukaci a gare ni, "saboda ba haka ba ne rayuwa ta ainihi - don jaddada damuwa game da wani abu na kafofin watsa labarun."
Hawan yanayi na Gigi Hadid
Wani samfurin da aka yi la'akari da yanayin Instamodel shine Gigi Hadid. An sanya hannu a matsayin fuskar Maybelline tun daga 2015, Gigi yana da mabiyan Instagram sama da miliyan 35 kamar na Yuli 2017. Ɗan ƙasar California ya bayyana a cikin kamfen don manyan samfuran kamar Stuart Weitzman, Fendi, Vogue Eyewear da Reebok. A cikin 2016, Gigi ya haɗu tare da mai tsara Tommy Hilfiger akan keɓaɓɓen tarin tufafi da kayan haɗi mai suna Tommy x Gigi. Jerin murfin mujallunta shima yana da ban sha'awa.
Gigi ya shahara a gaban wallafe-wallafe kamar Vogue US, Harper's Bazaar US, Mujallar Allure da Vogue Italia. Dangantakar da ta shahara sosai da tsohuwar mawakiyar Direction Zayn Haka kuma ya sanya ta zama tauraro da ake iya gani sosai. Yayunta, Bella kuma Anwar Hadid Har ila yau, ya shiga duniyar yin tallan kayan kawa.
Shahararrun Yara Waɗanda Suke Samfura
Wani bangare na lamarin Instamodel kuma ya haɗa da yara da ƴan uwan shahararrun mutane. Daga ƴan wasan kwaikwayo zuwa mawaƙa da manyan samfura, kasancewa da alaƙa da shahararru na iya nufin ku ne babban tauraro na gaba na catwalk. Ana iya ganin 'yan misalan wannan tare da samfura irin su Hailey Baldwin ('yar actor Stephen Baldwin), Lottie Moss (kanwar zuwa supermodel Kate Moss) da Kai Gerber ('yar supermodel Cindy Crawford). Waɗannan haɗin gwiwar tabbas suna ba wa samfuran ƙafa kan gasar.
Hakanan akwai wani nau'in Instamodel- tauraron kafofin watsa labarun. Waɗannan 'yan matan ne waɗanda suka fara akan dandamali irin su Instagram da Youtube don sanya hannu tare da manyan hukumomin ƙirar ƙira. Sunaye kamar Alexis Ren kuma Meredith Mickelson ne adam wata ya yi suna godiya ga hankali a shafukan sada zumunta. Dukansu an sanya hannu ga The Lions Model Management a New York City.
Diversity a cikin Instamodel Age
Ko da yake mutane da yawa za su iya riƙe hancinsu a tunanin samfuran da ke samun shahara daga dandalin kafofin watsa labarun, Instamodel yana taimakawa ta wani bangare - bambancin. Plus size model kamar Ashley Graham ne adam wata kuma Iskra Lawrence sun dauki hankulan jama'a saboda dimbin hanyoyin sadarwar da suke bi. Hakanan, samfuran launi ciki har da Winnie Harlow (wanda ke da yanayin fata vitiligo), Slick Woods (samfurin da ke da rata mai ganuwa) da Duckie Thot (samfurin Sudanese / Ostiraliya) sun yi fice don kyan gani.
Bugu da ƙari, transgender model da actress Hari Nef harbi don shahara a dandalin sada zumunta. Godiya ga ɗimbin kafofin watsa labarun da ke biye, yanzu za mu iya ganin ƙarin nau'ikan samfura daban-daban akan murfin mujallu da hotunan kamfen. Da fatan, za mu iya ganin ƙarin iri-iri dangane da girma da launi yayin da shekaru ke ci gaba.
Makomar Modeling
Idan aka kalli duk wannan, dole ne mutum yayi mamaki, shin Instamodel wani yanayi ne? Amsar tana yiwuwa eh. Mutum na iya duba tsarin ƙirar ƙira na baya kamar shekarun 80 lokacin da glamazons ke so Elle Macpherson kuma Christie Brinkley ne adam wata mulkin masana'antu. Ko ma duba zuwa farkon 2000 lokacin da samfura tare da fasalulluka-kamar tsana kamar Gemma Ward kuma Jessica Stam duk sun fusata. Tsarin abin da ya cancanci a matsayin babban samfuri yana da alama yana canzawa kowane ƴan shekaru. Kuma wanene zai iya cewa idan masana'antar ta fara kallon wasu ka'idoji don abin da ke haifar da samfurin mafi girma?
Ko da yake yana iya zama da wahala a gaskata, makomar ƙirar zata iya zama mutummutumi. Yanzu, ƙira masu ƙira har ma suna bayyana akan shahararrun rukunin kantin sayar da kayan kwalliya kamar Neiman Marcus, Gilt Group da Saks Fifth Avenue bisa ga i-D. Za su iya yin tsalle zuwa titin jirgin sama ko ma daukar hoto?
Lokacin da yazo nan gaba, ba za a iya tabbatar da inda masana'antar yin tallan kayan kawa ke tafiya ba. Amma abu daya tabbatacce ne. Tunanin samfurin samun shahara ta hanyar kafofin watsa labarun ba zai je ko'ina ba nan da nan. A cikin wata kasida tare da Adweek, wani wakilin tallan kayan kawa ya yarda cewa samfuran ba za su yi aiki tare da abin ƙira ba sai idan suna da mabiya 500,000 ko fiye akan Instagram. Har sai masana'antar ta canza zuwa wata hanya, Instamodel yana nan don zama.