Ƙaddamar da kamfen don tarin H&M Studio wanda aka fara duba shi a lokacin Makon Kaya na Paris, H&M ta buga Edie Campbell a matsayin fuskar tallace-tallacen bazara-hunturu 2015. Fita a cikin shaguna a ranar 10 ga Satumba, jeri ya haɗa da salon wasan motsa jiki. Daniel Jackson ne ya dauki hoto, ƙirar gajeriyar gashi tana ba da kyan gani a cikin kamfen na H&M Studio.
Edie ya ce game da sabon tarin, "Ina son sake fassara-70's vibe, amma don shekarun sararin samaniya! Yana da ban sha'awa don yin tunani game da makomar gaba a hanya mai ban sha'awa. Kwafin yana da kyau, kuma akwai ɗimbin kayan yadudduka masu sanyi -scuba, fata mai lamba, da siliki.