H&M yana shirye don lokacin bazara tare da sabon haɗin gwiwar Labaran Soyayya. Wannan alama ce ta biyu brands na biyu tawagar-up bayan wani kamfai capsule kaddamar a cikin 2018. Da ake kira Love Labarun Swimclub x H&M, tarin mayar da hankali a kan Mix da kuma daidaita bakin teku styles. Hotunan Slim Aarons na shekarun 1970 na hotuna na gefen tafkin, kewayon ya haɗa da saman bandeau, bikinis alwatika da kuma gefen-kafada ɗaya. Nemo waɗannan ƙira a duk duniya farawa daga watan Yuni 2019. Tauraron kamfen Raquel Zimmermann, Sabina Karlsson da Alanna Arrington.
“Mafarki ne don sake yin haɗin gwiwa tare da H&M, tare da baiwa abokan ciniki kyawawan Labarun Soyayya a farashin H&M. Haɗin gwiwar Labarun Soyayya Swimclub x H&M ya kasance mai gaskiya ga ƙa'idodin haɗin gwiwarmu kuma an tsara shi don nishaɗin hutun bazara - ko kuna shakatawa tare da hadaddiyar giyar ko kuma kuna hawan igiyar ruwa, "in ji Marloes Hoedeman, wanda ya kafa Labaran Soyayya.