Godiya ga ƙarni na Millennial, ginin zamantakewa na kyakkyawa yana canzawa sannu a hankali. Kamar yadda wannan tsararraki mai yawan gaske ke buƙatar sabon hoton kyan gani, masana'anta - idan suna da niyyar isa ga wannan alƙaluma - suna buƙatar yin la'akari da sabbin hanyoyin kasuwanci don isa gare su - hanyoyin da ke shirin juyar da yadda wannan masana'antar biliyoyin daloli ke aiki. Alamar ɗaya wacce ta amsa wannan mai kishin al'adu kuma ya ƙirƙiri kyakkyawan hoto mai nasara a tsakanin Millennials shine Aerie yayin yaƙin neman zaɓe na #AerieReal.
Alamar Samun Gaskiya
An ƙaddamar da yaƙin neman zaɓe na #AerieReal a cikin 2014, yana mai iƙirarin cewa ba zai ƙara yin amfani da samfuran supermodel ba kuma ba zai ƙara taɓa samfuran ba, yana riƙe da sabon saƙon saƙo mai cewa "Gaskiya Kuna Sexy." Jen Foyle, Shugaban Kamfanin Alamar Duniya na Aerie, ya ambata a cikin wata hira da BuzzFeed cewa "abokan cinikinmu suna son gaskiya kuma suna son a ji su."
Wannan sha'awar gaskiya da kuma ji shi ne ya fi mayar da hankali ga gaskiyar cewa wannan alƙaluman jama'a yana da masaniyar kafofin watsa labarun da kuma aiki; sun san bambanci tsakanin Pinterest da Instagram kuma suna da hashtags da masu tace hoto har zuwa hanyar fasaha. Hakanan sun haɓaka muryoyin su, yayin da suke ba da gudummawa ga dandamali na yau da kullun, kuma sun san abin da suke so. Samun murya da amfani da ita ya haifar da alamun kamar Aerie koyo abin da ke da mahimmanci a gare su da abin da suke so. Ga matasan mata, wannan ya kasance sha'awar ganin mutane na gaske waɗanda za su iya gane su a cikin salon, musamman a cikin wani abu kamar tufafin tufafi da tufafin da suka fi dacewa da kansu. Wannan “tsara mai son kai,” duk da cewa suna da natsuwa, suna da kyakkyawar fahimtar yadda suke a zahiri, yadda wasu a cikin hanyoyin sadarwar su suke kama da gaske, da kuma bambanci tsakanin hotuna na gaske da waɗanda ba a taɓa ba. A cikin duniyar da masu rubutun ra'ayin yanar gizo, vloggers, da Instagrammers sune sababbin gumakan da za a bi, wannan ƙarni shine wanda ya dace da mutane na gaske ba samfurin Photoshopped a cikin mujallu ba.
A zahiri, ba kawai yawan mabukaci ne ke neman ƙarin hotuna na gaske a kafofin watsa labarai da tallace-tallace ba, har ma matasa masu salo da mashahurai gumaka, kamar Lorde da Zendaya, waɗanda ke kiran mujallu don wuce gona da iri na amfani da Photoshop kuma suna bayyana sha'awarsu ta a nuna su. daidai. Wannan ƙarni ne na masu girman kai, ƙwararrun ƴan mata waɗanda suke son waɗanda suka fi son haɓaka haɓakar jiki akan abubuwan da ba na gaske ba kuma waɗanda ba za a iya samu na kyau ba.
Alamar Haɗa da Ƙarfafawa
Bugu da ƙari, mabukaci na dubunnan shine wanda ke bunƙasa akan haɗin gwiwa kuma baya amsa tallace-tallace da tallace-tallace na al'ada. Wannan al'adar zamantakewar al'umma tana da sadarwa sosai kuma tana darajar dangantaka da tattaunawa da za su iya shiga; a wasu kalmomi, suna amsawa ana magana da su maimakon magana.
Kamfen ɗin Raba Your Spark na yanzu misali ne mai ban mamaki na wannan, ba wai kawai yana nuna samfuran #AerieReal a cikin duk ɗaukakarsu da ba a taɓa taɓawa ba, har ma yana ƙarfafa masu siye don raba kawunansu na gaske akan dandamalin zamantakewa na Aerie, yana ba su damar rungumar jikinsu, su. kyau, da kuma samun su haskaka. Akwai matsanancin iko da tasiri a cikin wannan al'amari na zamantakewa. A gaskiya ma, kamar yadda Foyle ya lura, "kafofin watsa labarun sun ba mu damar yin hulɗa tare da 'yan matanmu a cikin sabuwar hanya ... kafofin watsa labarun sun canza maganganun gani" (BuzzFeed). Kuma wannan tattaunawar tattaunawa ce mai mahimmanci tare da yuwuwar canza hanyar da dukan tsarar 'yan mata ke tunani game da kyakkyawa da nasu jikin.
A bayyane yake mutane suna amsa sakon #AerieReal a zahiri; a cikin shekara guda kawai bayan ƙaddamar da shi, "tallace-tallace sun yi tsalle 20%" kuma ra'ayoyin kafofin watsa labaru "ya tashi zuwa biliyan 4" (BuzzFeed). Haka kuma, kowane post zuwa #AerieReal Instagram, Twitter, da sauran dandamali na zamantakewa suna karɓar ambaliya na martani daga masu amfani, wasu ma suna gode musu, kamar wannan amsa daga colleen__thompson akan asusun Aerie Instagram: “Hey @aerie! Na sayi wannan rigar wanka ta sojojin ruwa musamman saboda HOTUNAN! Godiya ga ku da ƙungiyar tallan ku da kuka ƙarfafa ni na shiga wannan rad bikini!!" Wannan wani al'amari ne mai ban sha'awa na Millennials: suna da wayo kuma suna fahimtar dabarun tallan tallace-tallace, za su iya bayyana lokacin da yake da kyau ko mara kyau, amma idan yana da kyau kuma za su iya ganewa da kuma samun wahayi daga saƙon tallace-tallace, to, suna budewa mai karbuwa da shi. Biliyoyin masu amfani suna mayar da martani ga wannan kamfen na tallace-tallace saboda yana ɗaukan ainihin ƙimar su da sha'awar su kuma yana ba su damar haɗin kai da alamar, yayin da kuma suna jin wahayi, ƙarfafawa, da kuma gaba ɗaya mai kyau game da kansu. Kuma wannan yana da kyau.