Gangamin Hankali na H&M -Bayan nuna Littafi Mai Tsarki na Musamman a farkon wannan makon, muna da kallon kamfen ɗin bazara na 2014 mai nuna alamar 90s Amber Valletta da masu zanen EVER Manifesto. Saka tarin kayan ɗorewa ciki har da Tencel, polyamide da kwafin da aka zana; matan fara'a a cikin gaye kayayyaki. “H&M na alfahari da aikin dorewarta. Hankali da Hankali keɓaɓɓu yana nuna faɗin damammaki tare da kayan ɗorewa, kuma sabon lakabin Kulawa na Clever yana ba abokan cinikinmu damar shiga aikinmu don samun ci gaba mai dorewa ga salon rayuwa, "in ji Ann-Sofie Johansson, Shugaban Ƙira na H&M, Sabon Ci gaba. Alamar Kulawa ta Clever tana ba abokan ciniki shawarwari don tsaftace tufafinsu tare da ƙarancin tasirin muhalli.
