Zam hloov pauv sai dua. Thiab ib feem tseem ceeb ntawm qhov ntawd tuaj yeem pab txhawb rau lub xyoo txhiab xyoo. Txhais raws li cov neeg yug ntawm 1982 thiab 1996, pab pawg neeg suav nrog ntau dua 80 lab tus tib neeg hauv Asmeskas. Nyob rau hauv cov xov xwm koj yuav pom cov xov xwm zoo li millennials tua cov khw muag khoom lossis txawm tias cov hnab tes tsim. Thaum nws los txog rau kev txheeb xyuas tias tiam neeg cuam tshuam li cas rau lub ntiaj teb kev zam thiab kev zoo nkauj, peb yuav tsum tau ua tib zoo saib seb lub khw xyoo txhiab.
Dolce & Gabbana's Appeal to Millennials
Raws li millennials dhau los ua lub zog yuav loj dua, cov khoom lag luam pom lawv tus kheej txaus siab rau cov pab pawg ntawm cov neeg siv khoom tshwj xeeb. Ib hom kev zam siab uas embraces millennials nrog qhib caj npab yog tsis muaj kev ntseeg Dolce & Gabbana . Hauv 2016, Italian daim ntawv lo tau nthuav tawm nws lub caij nplooj ntoos hlav-lub caij ntuj sov 2017 kev sib tw nrog ib pab pawg neeg muaj kev cuam tshuam ntau txhiab xyoo suav nrog cov neeg ua yeeb yam. Zendaya Coleman: koj puas xav tau ntau tus thwjtim? thiab Fabkis qauv Thylane Blondeau.Lub tsev Italian zam kuj tau mus rau kais txiv neej saj cov neeg tsim khoom suav nrog Vine hnub qub Cameron Dallas thiab hu nkauj Austin Mahone . Dolce & Gabbana txawm mus kom deb li deb mus rau ntau qhov kev zam tsis pub lwm tus paub nrog cov tub ntxhais hluas ua tus qauv khiav. Thiab tsis ntev los no, lawv tau tshaj tawm phau ntawv yees duab tshiab hu ua, 'Dolce & Gabbana Generation Millennials: The New Renaissance', ua kev zoo siab rau cov menyuam yaus, VIP cov neeg siv khoom thiab cov social media influencers.
"Lawv yog cov tub thiab cov ntxhais tiag tiag uas nyiam zam, lawv muaj kev lom zem nrog nws, lawv twv, lawv hloov pauv txhua hnub, lawv tsis ntshai sib xyaw cov qauv thiab cov khaub ncaws sib txawv. Qhov lawv hnav yog tam sim no hauv online thiab nws tau pom los ntawm ntau cov tub ntxhais hluas, yog li los ntawm kev lag luam ntawm qhov kev pom lawv yuav tsum tsis txhob raug kwv yees, "hais tias tus tsim qauv Domenico Dolce thiab Stefano Gabbana.
Qhov tseem ceeb ntawm Influencer Marketing
Influencer kev lag luam tau pom qhov nce loj hauv ob peb xyoos dhau los. Cov hom lag luam tau tapping Instagram hnub qub thiab kev zoo nkauj vloggers kom tshwm sim hauv kev sib tw thiab sib koom tes ntawm cov kab tshwj xeeb. Kev them nyiaj txhawb nqa cov ntawv tshaj tawm ua ib txoj hauv kev kom loj hlob budding hom kev muag khoom. Lub luag haujlwm ntawm tus influencer tau dhau los ua qhov tseem ceeb heev uas Forbes tau nthuav tawm cov npe ntawm cov neeg muaj feem cuam tshuam rau xyoo 2017 nrog cov npe xws li Chiara Ferragni: koj puas xav tau ntau tus thwjtim? thiab Danielle Bernstein ua qhov txiav.
Makeup hom xws li NYX thiab Becca tau siv social media influencers kom loj hlob lawv ncav cuag los ntawm kev them nyiaj thiab qee zaum tsis them nyiaj. Thiab LA-raws li cov khw muag khoom zam REVOLVE tau siv cov neeg muaj kev cuam tshuam los pab ua cov nyiaj tau los ntawm $ 650 lab txog $ 700 lab xyoo no ib leeg.
"Kev lag luam tag nrho tab tom sim qhwv [nws lub taub hau] nyob ib puag ncig ntawm cov neeg muaj kev cuam tshuam thiab yuav ua li cas los txhawb thiab koom ua ke rau hauv lawv cov lag luam. Qhov no yog ib yam uas peb zoo siab heev. Nws yog ib qho tseem ceeb heev rau lub hauv paus ntawm peb txoj kev lag luam thiab peb pom tias nws yog ib qho tseem ceeb rau xyoo thiab xyoo tom ntej, "REVOLVE cofounder Michael Mente tau qhia rau WWD.
GigixTommy: Kev Sib Koom Tes Zoo
Raws li kev koom tes ntau txhiab xyoo mus, ib tus tuaj yeem saib tam sim no ob xyoos thiab khiav GigixTommy ntau yam. Cov kab ntawm cov khaub ncaws txuas mus rau supermodel Gigi Hadid thiab American designer Tommy Hilfiger . Thawj zaug pib thaum lub caij nplooj zeeg 2016, cov khoom sau muaj nyob thoob plaws 70 lub teb chaws thoob ntiaj teb. Thaum Lub Ob Hlis 2017, Refinery 29 tau tshaj tawm tias GigixTommy capsule collection tau muag tawm ua ntej kev ua yeeb yam tseem pib.
Daniel Grieder , CEO ntawm Tommy Hilfiger Global thiab PVH Europe, hais rau WWD, "Cov txiaj ntsig tau txuas ntxiv dhau qhov kev cia siab hauv txhua qhov chaw ntawm peb txoj kev lag luam - los ntawm kev koom tes nrog cov neeg tuaj saib tshiab kom nce hauv kev tshaj xov xwm thiab xovxwm pom kev loj hlob ntawm tus lej muag rau ob lub caij sib law liag. . Cov nyhuv halo thoob plaws lub npe tau cuam tshuam zoo rau txhua qhov kev faib thoob ntiaj teb, thiab peb zoo siab los txuas ntxiv txhim kho qhov kev vam meej hauv peb lub caij tom ntej. "
Millennials & Fast Fashion
Ib qho tsis tuaj yeem tham txog kev zam xyoo txhiab yam tsis tau saib qhov cuam tshuam loj uas cov khoom lag luam nrawm xws li Zara thiab H&M tau ua dhau xyoo. Cov khw muag khoom ib txwm muaj xws li Macy's, Sears thiab JC Penney tau pom ntau pua lub khw muag khoom kaw nrog rau poob rau hauv cov khoom lag luam.
Vim li cas? Qhov tseeb tias millennials xav tau kev xaiv tshiab thiab sib txawv ntawm qhov nrawm nrawm yog qhov tseem ceeb. Tsis tas li ntawd, lawv kuj saib cov nqi pheej yig thiab. Ntau lub khw muag khoom tsis tuaj yeem sib tw nrog Zara qhov kev hloov pauv sai ntawm peb lub lis piam txij thaum pib ntawm cov khaub ncaws tsim rau nws tuaj txog hauv khw muag khoom.
Ib yam li ntawd, thaum nws los txog rau tiam sis, cov neeg siv khoom niaj hnub no xav yuav cov khoom tam sim no tsis yog lub hlis tom qab. LIM College professors Robert Conrad thiab Kenneth M. Kambara tsis ntev los no tau tshawb fawb ntawm cov neeg yuav khoom hnub nyoog 18-35 xyoo no uas qhia txog tib lub tswv yim. "Peb txoj kev tshawb fawb tau nthuav tawm heev txog dab tsi xyoo txhiab xyoo cov tsav tsheb yuav yog thiab qhov kev lag luam zam tau ua li cas rau lawv. Txhua tus saib nws lossis nws tus kheej li 'kev ua lag luam ntawm ib qho' thiab xav kom muaj qee yam tshwj xeeb thiab tsis yooj yim rau lwm tus. Lawv xav muab lawv saib ua ke hauv lawv tus kheej, txoj kev tseeb, "Conrad hais.
Lub neej yav tom ntej ntawm cov neeg siv khoom zam
Saib rau pem hauv ntej, cov hom lag luam yuav tsum tau tsom mus rau nyob rau saum toj ntawm cov ncauj lus, influencer kev lag luam thiab cov qauv tshwj xeeb kom nyob rau saum. Kev lag luam thiab kev muag khoom yuav tsis txiav nws lawm, thiab qhov no tsis yog siv rau cov khoom lag luam pheej yig xwb. Tej zaum qhov no yog vim li cas peb tau pom ntau tus shakeups ntawm cov khoom kim heev tsis ntev los no.
Nrog Christopher Bailey tsis ntev los no tawm hauv Burberry, Riccardo Tisci tawm Givenchy, ntawm lwm qhov kev tawm mus; kev lag luam hloov. Nyob rau hauv sib piv, Dolce & Gabbana muaj tag nrho embraced influencers thiab raws li kev tshawb fawb, kev xyaum yuav tsuas nce nyob rau hauv cov khoom kim heev sector. "Yog tias koj xav hais lus rau koj cov neeg tuaj saib, koj yuav tsum tham txog lub neej thiab kev paub dhau los. Koj tsis tuaj yeem ua 25-35 khaub ncaws xwb," Domenico Dolce sau tseg.