Longchamp txuas ntxiv nws txoj kev koom tes nrog Alexa Chung los ntawm tapping lub hnub qub niaj hnub style rau lawv thib rau kev tshaj tawm sib law liag tawm ua ke. Taug kev mus rau Paris rau lub caij nplooj zeeg-caij ntuj no 2016 kev sib tw, Chung rov koom nrog cov kws yees duab zoo nkauj Peter Lindbergh.
Noj nyob rau hauv lub nroog ntawm kev hlub, Chung yog ib tug head-turner nyob rau hauv ib tug tsov txaij luav pluab tsho tiv no thiab dav striped woolen knit sweater. Toting yuav tsum-muaj hnab rau lub caij, Chung raug ntes nrog Longchamp's Pénélope Fantaisie hnab thiab daim ntawv lo lub hnab liab Paris Premier. Ntxiv nrog rau qhov luam tawm phiaj xwm, Chung yuav tshwm sim hauv zaj duab xis qhia los ntawm Jean-François Julian . Qhov project yuav premiere Lub Kaum Hli 4, 2016 ntawm Longchamp.com.