Kev sib koom tes ntawm Caffeinated -Peb ib txwm paub tias kas fes-tshwj xeeb Starbucks kas fes yog fashionable, tab sis tej yam nyuam qhuav tau ua ib kauj ruam ntxiv. Raws li WWD, Starbucks tau koom tes nrog lub hom Cov neeg sab nrauv , uas yog Los Angeles raws li cov khaub ncaws sau npe paub rau lawv cov kev ntxeev siab tsis tau niaj hnub American style, nrhiav tau los ntawm Scott Sternberg thaum Lub Ib Hlis Ntuj xyoo 2004. Lawv thawj zaug pib tsim cov khaub ncaws txiv neej tshoov siab los ntawm cov poj niam cov khaub ncaws, tom qab ntawd nce mus rau womenswear hauv 2007.
Kev koom tes nrog Starbucks tau tsim los ntawm CFDA tus tswv thiab CEO, Steven Kolb, uas hu ua Sternberg tawm ntawm xiav nrog cov lus pom zoo. "Koj tau txais cov xov tooj no los ntawm Steven ob peb zaug hauv ib xyoos thiab nws feem ntau ua ntej nws 'Koj yuav hais tsis tau," tab sis kuv xav tsis thoob nws thiab instinctually thiab tam sim ntawd dhia rau nws," nws hais.
Cov khoom lag luam ntawm kev sib koom tes no yuav yog lub khob iav zoo nkauj uas tuaj yeem pom hauv 9,000 Starbuck lub khw. Nws yog ib tsab ntawv txwv thiab nthuav tawm tus qauv tsim uas them tribute rau Band of Outsider tus tsim lub ntiaj teb nyiam rau kas fes, "drip." Designer kas fes mugs zoo li cov no tau nrawm dhau los ua cov lus qhia tseem ceeb hauv kev lag luam 3rd yoj kas fes, yog li kev sib koom tes no muaj lub sijhawm zoo ntawm nws sab. Los ntawm txoj kev, koj tuaj yeem saib kas fes grinders rau koj lub tsev kom ua rau lub kas fes niaj hnub zoo dua.