Kanpay Ritual Otòn 2020 Gucci

Nan tan an nan karantèn, mak alamòd yo dwe gade nan lòt fason kreyatif yo pwodwi kontni. Gucci angaje modèl pou kreye pwòp tèt ou pòtrè pou kanpay dijital otòn 2020 li a ki rele: Ritual la. Modèl Amanda Ljunggren, Mae Lapres, Vaquel Tyies, Josefine Gronvald, Delphi McNicol, ak Lawrence Perry fè pòtrè pwòp tèt yo ak desen pist. Soti nan jadinaj nan trikote, jete yo pè aktivite chak jou ak mòd segondè.

"Mwen kite modèl yo bati pwòp imaj yo. Pou aji kòm fotogwaf ak rakontè istwa, pwodiktè ak scenograf. Mwen mande yo pou yo reprezante lide yo genyen sou tèt yo. Pou ale piblik ak li, fòme pwezi ki akonpaye yo. Mwen te ankouraje yo pou yo jwe, enpwovize ak lavi yo," se sa direktè kreyatif Alessandro Michele di.

Kanpay Otòn 2020 Gucci 'Ritual la'

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT