Ka anyị na-aga n'ihu na 2018, ụdị na-aga n'ihu na-ekpughe mkpọsa ịma mma ọhụrụ ha. Site na etemeete ruo ihe na-esi ísì ụtọ, lelee ụfọdụ mgbasa ozi kachasị ọhụrụ na nke kacha mma. Iji malite, anyị na-amalite site na ịlele mgbasa ozi 'Dolce' ọhụrụ Dolce & Gabbana. The Italian ejiji ika enweta Giulia Maenza n'ihi na mbinye aka ya senti weghaara Victor Demarchelier nso Palermo. Ọzọ, anyị na-ele anya na mkpọsa ụbọchị Valentine 2018 nke Swarovski. The ọla ụlọ ọrụ enlists Karlie Kloss na Andrés Velencoso maka ihunanya gbaa.
Aha ya bụ Estee Lauder na-ewepụtakwa mkpọsa ọhụrụ maka agba egbugbere ọnụ ya 'Liquid Envy'. Akara ịchọ mma na-enweta ndị nnọchi anya ika Fei Fei Sun , Carolyn Murphy na Hilary Rhoda maka ọmarịcha snap. Na-agbakwụnye na ndepụta ahụ, Gucci na-ekpughere mgbasa ozi senti 'Guilty Absolute' nke na-egosi Julia Hafstrom . Ụdị ntutu na-acha uhie uhie na-etinye na uwe elu pink maka ịlọ ụwa nke ísì ụmụ nwoke nke akara ahụ. N'ikpeazụ, anyị na-ele anya na a Lancome mkpọsa starring Taylor Hill . Onye dị afọ 21 ewepụtala ọtụtụ mgbasa ozi maka ika ịchọ mma kemgbe abịanyere aka ya dị ka ihu na 2017.