Massimo Dutti nwetara ihe nlereanya Heloise Guerin maka ntụzịaka oge opupu ihe ubi-okpomọkụ 2020 nke akpọrọ: A New Lightness. Onye na-ese foto Victor Demarchelier , di ihe nlereanya, jidere ya n'èzí na East Hampton. Heloise na-agba mbọ na mkpokọta ịhụnanya, dị ka uwe elu mwụda, akwa akwa na akpụkpọ ụkwụ nwere eriri. stylist Marina Gallo na-egosipụta palette agba na-anọpụ iche nke nwere ọdụm-ọcha, isi awọ na-ese anwụrụ na caramel tan.