Na nke mbụ, H&M na-ewepụta mkpokọta ọdịda maka ahịrị Conscious Exclusive ya. Ezubere maka oge mgbụsị akwụkwọ-oyi 2018, ihe dị iche iche na-egosipụta ụdị na-adigide. Tọọ ịmalite na Septemba 27 n'ịntanetị, ihe onyonyo mgbasa ozi gọọmentị na-eduga Liu Wen ihu. Site na teepu ochie sitere n'ike mmụọ nsọ, atụmatụ ndị a na-egosipụta silhouette ihunanya nwere ihu mara mma. Akụrụngwa gụnyere cashmere megharịrị na velvet emere site na polyester megharịrị yana silk organic 100%.
PỤTA UGBUA: Ụlọ ahịa H&M maara nke ọma n'ọdịda 2018 Mkpokọta
Mgbasa ozi nke mgbụsị akwụkwọ/oyi 2018 H&M pụrụiche
Enwere ọmarịcha ụdị akwa na-adigide na mkpokọta a, dị ka cashmere megharịrị, velvet ọhụrụ emere site na polyester megharịrị yana iji ECONYL® fọdụrụ na mkpokọta gara aga. Àgwà na textures ọ bụghị nanị na-emeju atụmatụ ndị ahụ ma na-egosipụta mmepụta ihe ọhụrụ nke H&M na-etinye aka na ya. Dị ka ihe atụ, velvet ewepụtala ọtụtụ afọ iji mepụta caliber zuru oke nke anyị nwere obi ụtọ.”
–Cecilia Brännsten, Onye njikwa nkwado gburugburu ebe obibi na otu H&M.