Tọọ ụlọ ahịa egwu egwu n'ụwa niile na Septemba 8th, H&M na-akparị nchịkọta Studio nke ọdịda-oyi 2016 ya na mwepụta nke akwụkwọ nlele ọhụrụ. Ụdị kpakpando ihe oyiyi si na Paris Fashion Week runway show gụnyere Ashley Graham, Karly Loyce na Soo Joo Park . Oge ọhụrụ na-egosipụta mmụọ mmụọ ndị mmadụ, ejiji bohemian. Site na uwe ogologo ruo na pinstripe suiting na ihe ịchọ mma ọnụ, ọdịdị ndị a na-eweta ụfọdụ swagger na oge ọhụrụ.
"Nchịkọta a gbasara ike na ịma mma nke ụmụ nwanyị, yana otu anyị si egosipụta ike ahụ site n'ụdị anyị. Enwere m mmasị n'ọdịiche nke ịkwa akwa siri ike na mmetụ aka nke ihe nketa na akụkọ akụkọ Sweden," onye ndụmọdụ H&M na-ahụ maka okike kwuru. Anne-Sofie Johansson.
