Steve Madden na-atụgharị ọkụ maka mgbasa ozi okpomọkụ 2020 ya. Ụlọ ọrụ akpụkpọ ụkwụ na-enye ụdị Emm Arruda, Erin Eliopulos, Yana Trufanova na Christina Marie maka ihe oyiyi na-ese anwụrụ. Onye sere ya Claudia Knoepfel , ihe nkedo ahụ na-anwa akpụkpọ ụkwụ kpara akpa, ikiri ụkwụ n'elu ikpo okwu, na snịịka snịịka. stylist Matthew Ellenberger na-ejikọta akpụkpọ ụkwụ nwere ụdị ahụ dabara adaba, uwe na nkewa. Maka ịma mma, Tamara Mcnaughton na-arụ ọrụ na ntutu isi na etemeete site Fulvia Farolfi.