Robyn Lawley ekpebiela ime mkpesa na-egwupụta coal Australia site na ịgba ọtọ na Instagram. Ihe nlereanya ahụ tinyere foto na akaụntụ ya nke nwere ozi "Kwụsị ịkwanye coal" n'afọ gba ọtọ nke edere na lipstick uhie. Ihe nlereanya 25 nke pụtara na mkpọsa maka Barneys na Chantelle Lingerie weghaara eziokwu ahụ bụ na gọọmentị Abbot akwadola ihe a ga-akpọ dị ka nnukwu coal na Australia. N'ezie, ọ bụ ụzọ isi dọta uche ndị mmadụ. Robyn kọwara ihe kpatara o jiri họrọ usoro ndị siri ike maka ngagharị iwe Instagram na ogologo okwu okwu. Akụkụ nke na-agụ, "N'oge na-adịghị anya Coal ga-abụ ngwa ahịa nwụrụ anwụ naanị zụtara mba ndị na-enweghị isi bụ ndị na-echeghị maka mgbanwe ihu igwe na mmebi ụwa. Ọ na-awụ m akpata oyi ma na-enwe mmetụta nke enweghị ike, yabụ m kpebiri ime ka ndị mmadụ gụọ nke a n'otu ụzọ ma ọ bụ ọzọ, anyị ga-akwụsị ha…. tupu oge agafee. " N'oge nbipute akụkọ a, enwere ihe karịrị 1,600 mmasị na post Robyn gba ọtọ yana ihe karịrị 100 kwuru.
N'ụzọ na-atọ ọchị, Robyn nọkwa na akụkọ naanị n'izu gara aga maka ahụ ya - mana kpuchiri ya na uwe igwu mmiri. Ọ jụrụ Photoshop wee gaa etemeete n'efu, na foto a na-emegharịbeghị. O tinyere foto a na ibe Facebook fan ya nke gosiri na ọ na-enye bikini fuchsia na ngwa ọla edo sitere na ahịrị akwa igwu mmiri ya, Robyn Lawley Swimwear. Ihe nlere Aussie mara mma ji depụta foto a, "Mbelata sexier ọhụrụ na-abịa na #robynlawleyswimwear nke ka na-enye otu nkwado #retouchandmakeupfree #ineedatan."
Kemgbe ebipụtara foto a, Lawley enwetala ọtụtụ nkwado site n'aka ndị fan na mgbasa ozi maka ịga ụzọ Photoshop na-enweghị. CNN dere otu echiche nke akpọrọ, "Kedu ihe na-agbagha banyere ọdịdị ahụ America" nke na-eto Lawley maka ịga etemeete na imetụ aka n'efu mana na-enyocha echiche America nke gbakwunyere nha. Onye edemede, LZ Granderson, kwubiri na n'agbanyeghị nha-12 Lawley ka ekewapụtara dị ka ihe atụ gbakwunyere na ụwa ejiji, ọ bụ n'ezie na "akụkụ dị gịrịgịrị nke nkezi" ma e jiri ya tụnyere nwanyị America. Granderson na-ekwu banyere Lawley, "N'ụlọ ọrụ nwere echiche nzuzu dị otú ahụ banyere ihe bụ abụba, ọ bụ obi ike, echere m, iyiri bikini ma bipụta foto edezighị ya. Atụrụ anya na nlebara anya ọ dọtara ga-eme ka a ghọta na ọ bụ nzuzu ige ụlọ ọrụ kpọpụtara ya gbakwunyere-size/abụba na mbụ.”
Kedu ihe ị chere maka omume obi ike kacha ọhụrụ Robyn?