Ihe oriri zuru oke nke H&M -N'ịkwado maka oge oriri na ọṅụṅụ, H&M ewepụtala mmelite omume ọhụrụ na-egosipụta ụdị ezumike mara mma. Models Cato Van Ee, Edita Vilkeviciute, Chiharu Okunugi na Gracie Carvalho na-enwu n'elu peplum, uwe elu sequin, uwe mwụda gburugburu na ngwa chic na onyonyo ọhụrụ. Lelee mkpọsa ezumike H&M nke afọ 2014 maka ọmarịcha oriri na ọṅụṅụ.