H&M chaneled ụdị ndị mmadụ maka nchịkọta ihe nkiri nke ọdịda-oyi 2016 nke ewepụtara n'oge izu Ejiji Paris. Akara ejiji ngwa ngwa Sweden nwetara ihe nkedo kpakpando niile gụnyere Natasha Poly, Jourdan Dunn na ọbụna ihe mkpuchi mkpuchi egwuregwu Illustrated Swimsuit na nso nso a—Ashley Graham. E wezụga nkọwa ndị mmadụ, ihe ngosi a na-agba ọsọ gbadoro ụkwụ na uwe ogologo maxi na uwe nwoke sitere n'ike mmụọ nsọ pinstripe dabara na ntụsara ahụ dabara adaba.
Bohemian vibes wee site na nkọwa nke ọnụ ọnụ na ọtụtụ ihe dị ka akpụkpọ ụkwụ na uwe ogologo dị ka nke Freja Beha Erichsen na-eyi maka anya ikpeazụ. Ịnweta mkpokọta eclectic, okpu bowler toro ogologo na akpụkpọ ụkwụ ụdị ọdịda anyanwụ nwere mbipụta python mere nkwupụta ahụ nke ọma.