Ụdị ịma ama - H&M's Conscious collection na-enweta ọgwụgwọ ejiji dị elu na onyonyo mgbasa ozi ndị a na-adịbeghị anya maka oke ọdịda 2011. Starring Frida Gustavsson na Caroline Brasch Nielsen, ụmụ agbọghọ na-enye anyị ike poses jupụtara àgwà na gburugburu ebe obibi enyi na enyi ihe na-adịghị enweghị style na floral Mbipụta, siri cutouts na chic ngwa.