Mgbe ahapụchara akwụkwọ nyocha ahụ n'izu gara aga, Balmain x H&M kụrụ n'okporo ụzọ runway maka ihe ngosi a na-akwado New York nke emere na Wall Street n'abalị ụnyaahụ. Na catwalk, ụdị kachasị elu gụnyere kpakpando mgbasa ozi nke mmekorita Gigi Hadid, Kendall Jenner na Jourdan Dunn jiri atụmatụ ndị mara mma na ụdị dị ike na-agba ọsọ. Mgbe ihe ngosi ejiji gasịrị, Backstreet Boys mere, na-agbanye na nchịkọta 90s nke sitere n'ike mmụọ nsọ.
“Mwepụta a bụ ezigbo ngosipụta nke mkpokọta Balmain x H&M, juputara na ume, positivity na ọmarịcha. Ọ bụ ahụmahụ na-emebu n'oge ndụ, anyị enweghịkwa ike ichere iso ndị ahịa anyị gburugburu ụwa kerịta mmetụta a mgbe nchịkọta ahụ mechara nweta ụlọ ahịa," Ann-Sofie Johansson, onye ndụmọdụ ihe okike na H&M na-ekwu.
