Beyonce na-eweghara ụwa ejiji na ọ bụghị naanị mkpuchi ọhụrụ abụọ, kamakwa ntọhapụ nke ahịrị uwe ya na-arụ ọrụ, Ivy Park. Ọ na-egosi na mkpuchi May 2016 nke American ELLE na ELLE UK. Paola Kudacki sere ya, kpakpando pop na-eme ka akụkụ ya dị na mkpokọta ahụ.
Na-amalite na Eprel 14, a kọwara ahịrị Ivy Park dị ka egwuregwu egwuregwu nwere ngwakọta nke uwe ahụ, uwe elu, ihe ọkụkụ, leggings na silhouettes atọ na sweatshirts. Lezienụ anya maka Ivy Park na Topshop, Nordstrom, Selfridges, Net-a-Porter na JD Sports.