Balenciaga dadi magnet paparazzi kanthi rilis kampanye musim semi-musim panas 2018. Diilhami dening gambar pap, iklan kasebut nampilake para model kalebu Stella Tennant, Kennah Lau, Dipti Sharma lan liyane. Difoto dening Agensi Bestimage Prancis kanthi gaya dening Lotta Volkova , gambar sorotan direktur artistik Demna Gvasalia prints kothak, tumit spiked lan logo bordir tas.
Balenciaga Spring / Summer 2018 Kampanye