Kampanye Gucci The Ritual Fall 2020

Ing wektu karantina, merek fashion kudu golek cara kreatif liyane kanggo ngasilake konten. Gucci njaluk model kanggo nggawe potret dhiri kanggo kampanye musim gugur digital 2020 sing diarani: Ritual. Model Amanda Ljunggren, Mae Lapres, Vaquel Tyies, Josefine Gronvald, Delphi McNicol, lan Lawrence Perry njupuk potret dhiri kanthi desain landasan pacu. Saka ngolah kebon nganti nyulam, para pemeran nggabungake aktivitas saben dina kanthi mode dhuwur.

"Aku ngidini model nggawe gambar dhewe. Kanggo tumindak minangka fotografer lan juru crita, produser lan scenographer. Aku takon wong-wong mau kanggo makili idea padha duwe dhewe. Kanggo mbukak umum karo, mbentuk puisi sing ngiringi wong-wong mau. Aku nyengkuyung dheweke main, improvisasi karo uripe, "ujare direktur kreatif Alessandro Michele.

Kampanye Gucci 'Ritual' Musim Gugur 2020

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT