Kampanyaya Gucci Ritual Fall 2020

Di dema karantînayê de, marqeyên modayê divê ji bo hilberîna naverokê li rêyên din ên afirîner bigerin. Gucci ji bo kampanyaya payîza 2020-an a dîjîtal a bi navê: Ritual, modelan berhev dike da ku xwe-portreyan biafirîne. Modelên Amanda Ljunggren, Mae Lapres, Vaquel Tyies, Josefine Gronvald, Delphi McNicol, û Lawrence Perry xwe-portreyên ku sêwiranên pîştê vedigirin, digirin. Ji bexçevaniyê bigire heya kincê, lîstikvan çalakiyên rojane bi moda bilind re hevûdu dikin.

“Min hişt ku model wêneyên xwe bi xwe ava bikin. Weke wênekêş û çîroknûs, çêker û senenograf tevbigerin. Min ji wan xwest ku fikra xwe ya li ser xwe temsîl bikin. Ji bo ku bi wê re bigihêje raya giştî, şiîra ku bi wan re diafirêne. Min wan teşwîq kir ku bilîzin, bi jiyana xwe re pêşnuma bikin, "dibêje derhênerê afirîner Alessandro Michele.

Kampanyaya Payîza 2020-an a Gucci 'Rîtual'

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“I let the models build their own images. To act as photographers and storytellers, producers and scenographers. I asked them to represent the idea they have of themselves. To go public with it, shaping the poetry that accompanies them. I encouraged them to play, improvising with their life,” @alessandro_michele allowed beauty to shine through from the ordinary for the #GucciTheRitual campaign. #AlessandroMichele #GucciFW20 #GucciCommunity Music: ‘Alright’ by Supergrass. Writers: Gareth Coombes, Daniel Goffey, Michael Quinn © 1995 EMI Music Publishing Italia Srl on behalf of EMI Music Publishing LTD (P) 1995 The Echo Label Limited, a BMG Company (copyright) Courtesy of BMG Rights Management (Italy) srl

A post shared by Gucci (@gucci) on May 19, 2020 at 2:40am PDT