Amazon Fashion imayang'ana kwambiri za unboxing ndi kampeni yake yamasika 2017. Ma model Andreea Diaconu, Carolyn Murphy ndi Tao Okamato ; zithunzi zimagwira kumverera kwakupeza phukusi latsopano. Wojambula zithunzi Cass Mbalame magalasi atatu muzovala zowoneka bwino zokhala ndi wopanga amawoneka motengera Eric Nicholson.
Zitsanzozi zimavala zidutswa za Steve Madden, Rebecca Taylor ndi FRYE. Creative agency Lachitatu ndi Amazon Fashion creative director Leon St-Amour adagwira ntchito limodzi pamalingaliro akuwombera. Mbalame idawongoleranso kanema wokhala ndi Andreea akuchotsa zovala zosankhidwa ndi Kate Young.