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Kampeni yophukira-yozizira 2015 yochokera ku New York wogulitsa mafashoni, Americana Manhasset, amapereka ulemu kwa Wes Anderson ndi buku la masamba 64 lotchedwa, 'Welcome to Budapest'. Odziwika bwino a Lexi Boling ndi RJ King, zithunzizi zimadzutsa zithunzi kuchokera m'mafilimu a Anderson kuphatikiza 'The Royal Tenenbaums' ndi 'The Grand Budapest Hotel'. Kampeni yakugwa imakhala ndi zolemba zapamwamba kuphatikiza Fendi, Louis Vuitton, Michael Kors, Dior ndi mitundu ina.