Mtundu waku Sweden wamafashoni Lindex alowa nawo nkhondo yolimbana ndi khansa ya m'mawere ndi Pinki Collection yake. Mzere wa capsule wa zidutswa 18 umaphatikizapo zovala zamkati ndi zapakhomo. Mtundu wokulirapo Sabina Karlsson akutsogolera kampeni atavala zovala zamkati ndi zochezera. Kuchokera ku Pinki Bracelet, yopangidwa ndi unyolo wagolide wokhala ndi mwala wa pinki, phindu lonse lidzaperekedwa ku kafukufuku wa khansa. Wojambulidwa ndi Eric Josjö , redhead zithumwa mu studio zithunzi.
"Tinkafuna kupanga zidutswa zokongola pazifukwa zazikulu. Poyang'ana mgwirizano ndi thanzi, tidapanga chovala chochezerachi chokhala ndi zowoneka bwino komanso zowoneka bwino, zamitundu yokongola kuyambira papinki wonyezimira mpaka duwa lakuda." akutero Annika Hedin, wamkulu wa mapangidwe a Lindex.