H&M imalumikizana ndi mtundu waku Britain Richard Allan chifukwa cha mgwirizano wake waposachedwa. Choyambitsidwa koyamba mu 1962, Allan adadziwika ndi masikhafu okhala ndi zilembo zakuda kwambiri. Zithunzi zamasewera a Cara Taylor akuwoneka mozungulira London. Woyamba kukhazikitsidwa m'masitolo ndi pa intaneti kuyambira mu Seputembala, mzerewu umakhala ndi madiresi osinthira, mabulawuzi am'khosi ndi mathalauza owonda.
"Swinging London mu 1960s ndi nthawi yodziwika bwino yodzaza ndi zithunzi zodabwitsa komanso mzimu wosangalatsa womwe udakalipobe mpaka pano. Ndife okondwa kuyanjana ndi m'modzi mwa opanga zosindikiza omwe amalankhula kwambiri kuyambira nthawi ino. Potenga zojambula zakale zamphesazi ndikuzilingaliranso m'malo atsopano, zidutswa za gulu la Richard Allan x H&M zimamveka zamphamvu komanso zachikazi, koma zokhuza mwaukadaulo, "atero a Maria Östblom, wamkulu wa zovala za akazi ku H&M.
Richard Allan x H&M Campaign
