Pamene tikupita patsogolo mu 2018, makampani akupitiriza kuwulula makampeni awo atsopano a kukongola. Kuyambira zopakapaka mpaka zonunkhiritsa, yang'anani zotsatsa zaposachedwa kwambiri. Poyamba, timayamba ndikuwona kutsatsa kwatsopano kwa Dolce & Gabbana 'Dolce'. Mafashoni a ku Italy amawombera Giulia Maenza chifukwa cha fungo lake losaina lojambulidwa ndi Victor Demarchelier pafupi ndi Palermo. Kenako, timayang'ana kampeni ya Tsiku la Valentine la 2018 la Swarovski. Kampani yodzikongoletsera imalembetsa Karlie Kloss ndi Andrés Velencoso kwa kuwombera mwachikondi.
Estee Lauder ikuyambitsanso kampeni yatsopano ya milomo yake ya 'Liquid Envy'. Mtundu wa zodzikongoletsera umatengera akazembe amtundu Fei Fei Sun , Carolyn Murphy ndi Hilary Rhoda kwa chithunzithunzi chokongola. Kuwonjezera pamndandanda, Gucci iwulula zotsatsa zake zamafuta onunkhiritsa a 'Guilty Absolute' Julia Hafstrom . Chitsanzo cha tsitsi lofiira chimapanga bulawuzi yapinki chifukwa cha kubadwanso kwatsopano kwa fungo la amuna a chizindikirocho. Pomaliza, tikuwona a Lancome wotsogolera kampeni Taylor Hill . Mnyamata wazaka 21 adatsogoza zotsatsa zingapo zamtundu wa zodzikongoletsera kuyambira pomwe adasainidwa ngati nkhope mu 2017.