Atalengezedwa ngati kazembe wamtundu mu Seputembala, Maura Higgins imapanga kampeni yosonkhanitsa Boohoo's Party Edit. Zabwino panyengo yatchuthi, nyenyezi ya 'Love Island' imayimilira pamaphwando omwe amangotembenuza mitu. Zosonkhanitsazo zimakhala ndi zidutswa 40 zomwe mitengo imachokera pa £12 mpaka £35. Maura akuwoneka bwino kwambiri ndi mawonekedwe a Boohoo, kuphatikiza madiresi olekanitsa, madiresi aphwando ndi nsonga zowoneka bwino.