Pamene kudalira kwa anthu pa malo ochezera a pa Intaneti kumakula, zakhala zowona m'moyo wawo, ndipo amakhudzidwa kwambiri ndi zomwe amawona pa intaneti, makamaka pankhani ya mafashoni. M'mbuyomu mafashoni adadziwitsidwa kwa anthu mothandizidwa ndi mawonetsero a catwalk ndi magazini a mafashoni chifukwa mafashoni ankaonedwa kuti ndi gawo lokhalo la chikhalidwe. Okhawo omwe anali ndi chidwi pamakampaniwo anali opanga komanso magazini owoneka bwino. Koma ngati muthamangira 2019, ndi nkhani yosiyana kwambiri chifukwa malo ochezera a pa Intaneti atenga mafashoni ndipo masiku ano mafashoni amadalira zomwe zimalimbikitsidwa ndi Instagram.
Anthu tsopano ali ndi mwayi wosankha mtundu wazinthu zomwe akufuna kuziwonetsa. Inde, catwalk ndi magazini akadali gawo la mafakitale a mafashoni, koma pang'onopang'ono, malo ochezera a pa Intaneti ali ndi chipambano chogwirizanitsa malonda ndi anthu.
Makampani opanga mafashoni ayenera kugulitsa malonda awo kumsika watsopano
Anthu sadaliranso nkhani yaposachedwa ya Glamour, kuwauza zomwe zachitika posachedwa. Malo ochezera a pa Intaneti amagwiritsidwa ntchito ngati chida chotsatsa malonda kuti apititse patsogolo zinthu zomwe mafashoni amapangira nyengo yotsatira. Koma malo ochezera a pa Intaneti amachita zambiri; zikuwonetsa anthu zomwe abwenzi awo a digito amavala, komanso zomwe olemba mabulogu amalimbikitsa.
Makampani opanga mafashoni amadziwa kuti anthu masiku ano sakhulupirira kwambiri otsatsa ngati mmene ankachitira m’mbuyomu. Zaka 1,000 akukhala m'dziko la magazini, kutsatsa kwapaintaneti, ndi makampeni otsatsa, koma zidazi zilibenso mphamvu zomwe zidali nazo m'mbuyomu. Owerenga amaona kuti njira yotsatsirayi ili kutali kwambiri, ndipo akudziwa zakusintha kwazithunzi zonse. Amaona kuti kutsatsa malonda n’kosokeretsa, ndipo salola kuti zizoloŵezi zawo zogulira zinthu zisonkhezeredwe ndi zotsatsa malonda, amakumana nazo pa TV, m’magazini, ndi pawailesi. Amapeza zofunikira kwambiri zomwe zimaperekedwa ndi abwenzi ochezera pa intaneti.
Malo ochezera a pa Intaneti ali ndi mphamvu yofalitsa nkhani mofulumira, m'mayiko onse ndi makontinenti ndipo tsopano chiwerengero cha otsatira Instagram chaposa 200 miliyoni, mwayi ndi wogwiritsa ntchito aliyense kuti atsatire akaunti ya mafashoni. Kafukufuku akuwonetsa kuti pafupifupi 50% ya ogwiritsa ntchito Instagram amatsata maakaunti amafashoni kuti apeze kudzoza pazovala zawo. Izi zikuphatikizanso olimbitsa thupi ndi omwe amalumikizana nawo. Bwalo limapangidwa, lomwe lidawuziridwa kuchokera pazovala zomwe mtundu wa Instagram amagawana ndipo akugawana mawonekedwe awo kwa otsatira awo. Iwo amakhala gwero la kudzoza kwa wina.
Kafukufuku akuwonetsanso kuti anthu opitilira 70% amatha kugula chovala china ngati chavomerezedwa ndi munthu yemwe amatsatira pamasamba ochezera. Pafupifupi 90% ya Millennials amati angagule kutengera zomwe zimapangidwa ndi woyambitsa.
Otsatsa mafashoni amadalira kafukufuku wamsika akamapanga zotsatsa, ndipo akudziwa kuti mu 2019 akuyenera kuyang'ana zotsatsa zawo pa Instagram. Mitundu yonse yapakati komanso yapamwamba imathandizana ndi mitundu ya Instagram kuti ikweze malonda awo pazama TV.
Mitundu ya Instagram imalimbikitsa mtundu ndikutengera otsatira
Malo ochezera a pa Intaneti ndi chida chomwe makampani amafashoni amagwiritsa ntchito kubweretsa makasitomala awo kufupi ndi zomwe amakonda. M'mbuyomu, ziwonetsero zamafashoni zinali zochitika zapadera zomwe anthu apamwamba amapeza. Masiku ano, mitundu yonse yotchuka imapereka mwayi wowonera makanema awo pazithunzi za Instagram ndicholinga cha omwe amawalimbikitsa kugawana nawo mwambowu kukhala ndi otsatira awo. Ogwiritsa ntchito onse a Instagram ayenera kuchita ndikutsata hashtag inayake, ndipo apeza zonse zokhudzana ndi hashtagyo.
Kutsatsa kwa influencer ndiye njira yatsopano yotsatsira, ndipo kumatanthauza kugwirira ntchito limodzi ndi anthu otchuka omwe ali ndi mphamvu zokulitsa chidziwitso chamtundu wawo ndikuwongolera machitidwe ogulira. Kuchokera pakuwona kwa ogula, zomwe zili ndi mphamvu zimatengedwa ngati lingaliro lochokera kwa bwenzi la digito. Akutsatira anthu omwe amawasirira, ndipo amayang'ana zovala zomwe amavala kapena zomwe akugwiritsa ntchito. Malingaliro awa amapangitsa chizindikirocho kukhala chodalirika pamaso pa ogula ndikuwonjezera chidwi cha omvera kuti agwirizane ndi chizindikirocho.
Mitundu yambiri yamafashoni imakhala ndi zovuta kulimbikitsa chikhalidwe cha anthu, koma zithunzi za Instagram zili ndi omvera omwe akhazikitsidwa kale, amalankhulana ndi otsatira awo, ndipo amatha kutsimikizira zomwe zimaperekedwa ndi mtundu kuti zitheke kupezeka kwa anthu.
Makampani opanga mafashoni amadziwika ndi mtendere wofulumira, ndipo kukula kwa teknoloji kwatsimikizira kusintha kwa njira zogulira. Mitundu ya Instagram imapatsa mtundu mwayi wopeza mtundu watsopano wamalonda, womwe ndi wovuta ngati salemba munthu woyenera komanso osagwiritsa ntchito luso lawo kupanga zomwe zili.