Mafashoni akusintha mwachangu kwambiri. Ndipo gawo lalikulu la izo likhoza kuperekedwa ku mbadwo wazaka chikwi. Ofotokozedwa ngati anthu obadwa pakati pa 1982 ndi 1996, gululi likuphatikizapo anthu oposa 80 miliyoni ku US. M'nkhani mutha kuwona mitu ngati millennials ikupha masitolo ogulitsa kapena zikwama zamanja. Zikafika pofotokoza momwe m'badwo ukukhudzira dziko la mafashoni ndi kukongola, tiyenera kuyang'anitsitsa momwe millennials imagulitsira.
Kudandaula kwa Dolce & Gabbana kwa Zakachikwi
Pamene zaka zikwizikwi zikukhala mphamvu zogulira zogulira, mitundu imadzipeza ikukopa gulu la ogula m'njira zapadera. Mtundu umodzi wapamwamba kwambiri womwe umakumbatira zakachikwi ndi manja otseguka mosakayikira Dolce & Gabbana . Mu 2016, cholembera cha ku Italy chidavumbulutsa kampeni yake yachilimwe-chilimwe cha 2017 yomwe ili ndi gulu lazaka zikwizikwi kuphatikiza zisudzo. Zendaya Coleman ndi French model Thylane Blondeau.Nyumba yamafashoni yaku Italiya idapitiliranso kujambula opanga kukoma kwa amuna kuphatikiza Vine star Cameron Dallas ndi woyimba Austin Mahone . Dolce & Gabbana adafika mpaka kukapanga ziwonetsero zingapo zachinsinsi zamasewera ndi achinyamata monga owonera pamsewu. Ndipo posachedwapa, adayambitsa buku latsopano la zithunzi lotchedwa, 'Dolce & Gabbana Generation Millennials: The New Renaissance', kukondwerera ana otchuka, makasitomala a VIP ndi anthu okhudzidwa ndi chikhalidwe cha anthu.
"Ndi anyamata ndi atsikana enieni omwe amakonda mafashoni, amasangalala nawo, amalimba mtima, amasintha maonekedwe tsiku ndi tsiku, saopa kusakaniza masitayelo ndi zovala zosiyanasiyana. Zomwe amavala nthawi yomweyo zimakhala pa intaneti ndipo zimawonedwa ndi achinyamata ambiri, kotero kuchokera ku bizinesi siziyenera kunyalanyazidwa, "akutero okonza Domenico Dolce ndi Stefano Gabbana.
Kufunika kwa Influencer Marketing
Kutsatsa kwa influencer kwawona kukwera kwakukulu m'zaka zingapo zapitazi. Ma Brand adalemba nyenyezi za Instagram ndi ovina owoneka bwino kuti awonekere pamakampeni ndikuchita nawo mizere yapadera. Malipiro omwe amalipidwa amakhala ngati njira yowonjezera malonda a malonda omwe akubwera. Udindo wa woyambitsayo wakhala wofunikira kwambiri kotero kuti Forbes adavumbulutsa mndandanda wa omwe adatsogolera mu 2017 omwe ali ndi mayina monga. Chiara Ferragni ndi Danielle Bernstein kupanga kudula.
Mitundu yodzikongoletsera monga NYX ndi Becca agwiritsa ntchito olimbikitsa pazama TV kuti akulitse kufikira kwawo kudzera muzolipira komanso nthawi zina zosalipidwa. Ndipo wogulitsa mafashoni ku LA-based REVOLVE adagwiritsa ntchito olimbikitsa kuti athandizire kupanga ndalama pakati pa $ 650 miliyoni mpaka $ 700 miliyoni chaka chino chokha.
"Bizinesi yonse ikuyesera kukulunga [mutu wake] pa kukhazikika kwa omwe amalimbikitsa komanso momwe angawathandizire ndikuwaphatikiza m'mabizinesi awo. Ichi ndi chinthu chomwe timanyadira nacho kwambiri. Ndizofunikira kwambiri pachimake pabizinesi yathu ndipo tikuwona kuti ndizofunikira kwazaka ndi zaka zikubwerazi, "REVOLVE woyambitsa nawo Michael Mente adagawana ndi WWD.
GigixTommy: Kugwirizana Kwapamwamba
Malingana ndi mgwirizano wazaka chikwi, wina akhoza kuyang'ana pazaka ziwiri tsopano ndikuyendetsa GigixTommy. Zovalazo zimalumikizana ndi supermodel Gigi Hadid ndi wopanga waku America Tommy Hilfiger . Yoyamba idakhazikitsidwa kugwa kwa 2016, zosonkhanitsazo zikupezeka m'maiko 70 padziko lonse lapansi. Mu February 2017, Refinery 29 inanena kuti gulu la kapisozi la GigixTommy lidagulitsidwa kale chiwonetsero cha mafashoni chisanayambe.
Daniel Grieder , Mtsogoleri wamkulu wa Tommy Hilfiger Global ndi PVH Europe, adauza WWD, "Zotsatira zikupitirirabe kupitirira zomwe tikuyembekezera m'madera onse a bizinesi yathu - kuchokera ku chiyanjano ndi omvera atsopano mpaka kuwonjezeka kwa chikhalidwe cha anthu komanso kuwonekera kwa atolankhani kuti akule kukula kwa malonda kwazaka ziwiri zotsatizana. . Kusintha kwa halo pamtundu uliwonse kwakhudza magawo onse padziko lonse lapansi, ndipo tili okondwa kupitiliza kuchita bwino mu nyengo zathu zikubwerazi. "
Zakachikwi & Fast Fashion
Munthu sangalankhule za mafashoni zakachikwi popanda kuyang'ana zotsatira zazikulu zomwe zimathamanga mafashoni monga Zara ndi H&M zapanga zaka zambiri. Malo ogulitsira azikhalidwe monga Macy's, Sears ndi J.C. Penney awona masitolo mazana ambiri akutseka komanso kutsika m'masheya.
Chifukwa chiyani? Mfundo yakuti millennium ikufuna zosankha zatsopano komanso zosiyana pa liwiro lachangu imakhala chinthu chachikulu. Kuphatikiza apo, amawonanso mitengo yotsika mtengo. Masitolo ambiri sangathe kupikisana ndi Zara mofulumira kutembenuka kwa masabata atatu kuyambira pachiyambi cha mapangidwe a zovala mpaka kufika m'masitolo.
Momwemonso, zikafika pamachitidwe, ogula amasiku ano amafuna kugula malondawo tsopano m'malo mwa miyezi ingapo. Aphunzitsi aku LIM College Robert Conrad ndi Kenneth M. Kambara posachedwapa adachita kafukufuku pakati pa ogula azaka 18-35 chaka chino omwe adawonetsa lingaliro lomwelo. "Kafukufuku wathu akuwulula zomwe madalaivala ogula azaka chikwizi ali komanso momwe makampani opanga mafashoni amawachitira. Aliyense amadziona ngati ‘msika wa munthu’ ndipo amafuna kukhala ndi china chake chokhacho komanso chosapezeka mosavuta kwa ena. Akufuna kuyika mawonekedwe awo m'njira yawoyawo, yowona, "akutero Conrad.
Tsogolo la Ogula Mafashoni
Kuyang'ana m'tsogolo, ma brand akuyenera kuyang'ana kwambiri pakukhalabe apamwamba pamayendedwe, kutsatsa kwamphamvu ndi masitaelo apadera kuti akhale pamwamba. Kutsatsa kwachikhalidwe ndi malonda sikudzadulanso, ndipo izi sizimangogwira ntchito kuzinthu zotsika mtengo. Mwina ndichifukwa chake tawonapo ma shakeups angapo pamakampani apamwamba posachedwa.
Ndili ndi Christopher Bailey posachedwa kuchoka ku Burberry, Riccardo Tisci akutuluka Givenchy, pakati pa maulendo ena; makampani akusintha. Mosiyana ndi izi, Dolce & Gabbana ali ndi anthu okhudzidwa kwambiri ndipo malinga ndi maphunziro, mchitidwewu udzangowonjezereka m'gulu lapamwamba. “Ngati mukufuna kulankhula ndi omvera anu, muyenera kulankhula za moyo ndi zochitika. Simungangopanga zovala 25-35, ”adamaliza Domenico Dolce.