Cartier adalengeza kukhazikitsidwa kwa kampeni yake ya chikwama cha Panthère de Cartier, yomwe imasewera osewera Lily Collins. Kutsogolo kwa Zoe Ghertner's kamera, kazembe wa nyumbayo amatengera zithunzi zingapo za studio. Mapangidwe a Panthère amaphatikizapo loko yooneka ngati C yokhala ndi golide kapena palladium yomaliza yopangidwa ndi m'modzi mwa osema Cartier's High Jewelry sculptors mogwirizana ndi Marlin Yuson , wotsogolera wopanga wa Cartier Leather Goods.
Panthère de Cartier Bag Campaign
Panthère imapezeka mumitundu iwiri: yaying'ono komanso yaying'ono. Ma stylist awiri Rob + Mariel amaphatikiza chowonjezeracho ndi chovala chakuda chomwe amavala Lily chomwe chimayika chithunzithunzi cha Audrey Hepburn, komwe amakayika m'mafleti. Chikwamacho chimabweranso ndi mitundu yosiyanasiyana, kuphatikizapo chitumbuwa chofiira, chakuda, chobiriwira chobiriwira, ndi pinki yotuwa.
Pomaliza mawonekedwe a Lily, Fiona Stiles amagwira ntchito pakupanga kopanda cholakwika kwa nyenyeziyo ndi tsitsi lakuda lakumbuyo lomwe adapangidwa ndi Gregory Russell. Thuy Nguyen amagwiranso ntchito pamisomali yowombera.
Panther ikanakhala thumba, ikanakhala iyi, kuchokera ku loko yake yojambula mpaka ku mizere yokhotakhota, yamphongo. Chilichonse chimapangidwa ndi minimalism yomwe imapanga kumbuyo kwa loko: mutu wa panther wojambula bwino, zotsatira za mgwirizano wapakati pakati pa situdiyo ya Cartier's design ndi High Jewellery sculptors.
Cartier
