Pa kampeni yake yachilimwe-chilimwe cha 2016, Calvin Klein adaphatikiza mizere yake isanu pazithunzi zingapo. Wojambulidwa ndi Tyrone Lebon, wojambula wotsatsa malonda Kendall Jenner, woyimba waku Britain FKA Twigs, wojambula waku Danish Klara Kristin, waku Britain waku Adwoa Aboah, wachi Dutch wachitsanzo Saskia de Brauw, wachitsanzo waku Australia Abbey Lee Kershaw ndi talente yambiri kuchokera kumafilimu opanga. Zithunzizi zimagwiritsa ntchito mawu akuti #mycalvins ndi kuyitanidwa kuchitapo kanthu kukhala "Ine _________ mu #mycalvins".
“Kampeni iyi ikuyimira momwe chikhalidwe chikusinthira tikamalankhula. Tikusonkhanitsa anthu osiyanasiyana oyambitsa zipolowe omwe ali ndi gulu lapadera la akatswiri ojambula kuti apange zinthu zomwe zimayambitsa zokambirana zachikhalidwe, "atero a Melisa Goldie, CMO wa Calvin Klein, Inc.
Calvin Klein Spring 2016 Campaign
Flashback - Kendall Jenner wa Calvin Klein
Poyamba adatchedwa nkhope ya Calvin Klein mu Epulo 2015, Kendall Jenner adawonekera pamakampeni angapo amtunduwu pasanathe chaka. Kuchokera pa #mycalvins social media initiative mpaka Calvin Klein Jeans mpaka Calvin Klein Underwear, kukongola kwa brunette ndi chimodzi mwazojambula zodziwika bwino za Calvin Klein zaka khumi zapitazi.
