H&M imakumbatira nyengo yakugwa ndikusintha kwake kwaposachedwa kwambiri kotchedwa, 'Soft Power', yomwe imayang'ana kwambiri kusanjika kofewa. Zitsanzo zapamwamba Jourdan Dunn ndi Kati Nescher kutsogolo kwa zithunzi zomwe malaya oyenerera ndi jekete zazifupi zimaphatikizidwa ndi lace youziridwa ndi bohemian ndi zipangizo zoziziritsa kukhosi.
ICYMI: Anna Ewers Khalani Wachikondi pa Kampeni ya H&M's Fall 2015
