Ndi mutu wa 'Artful Puppets', kampeni ya kugwa-yozizira 2015 kuchokera ku Fendi imayamba kusewera ndi zithunzi zomwe zili ndi Kendall Jenner ndi Lily Donaldson. Zithunzi zojambulidwa ndi Karl Lagerfeld zikupereka ulemu kwa wojambula waku Swiss geometric abstraction a Sophie Taeuber-Arp yemwe adalimbikitsa kusonkhanitsa kwanyengo yophukira. Kendall ndi Lily amitundu yolimba mtima yotsekereza utoto, mawonekedwe osawoneka bwino komanso ubweya wambiri kwinaku akuyimira limodzi ndi zojambula zazikuluzikulu za zidole.