Lorena Maraschi ali wokonzeka kuyandikira pafupi ndi kampeni ya Balmain Hair Couture yophukira-yozizira 2020. Kutengedwa mu zakuda ndi zoyera ndi Edwin S Freyer , kukongola kwa Brazil kumavala zovala zowoneka bwino zomwe zimalimbikitsidwa ndi chiwonetsero cha kugwa kwa msewu. Atavala nsonga zolukidwa bwino komanso zomangira zonyezimira, Lorena amachita chidwi ndi kuwombera kulikonse. Massimo Di Stefano ndi Kyris Eracleous gwirani ntchito pakuwongolera komanso tsitsi la kampeni. Porsche Poon kumaliza mawonekedwe ake ndi zopakapaka zopanda cholakwika.
Balmain Hair Couture Fall/Winter 2020 Campaign