H&M Studio imatchula zosonkhanitsa zake zachilimwe-chilimwe cha 2021: Treasure Forever. Mzere wake wapamwamba umaphatikizana ndi zokometsera komanso zothandiza zomwe zimakhala ndi zinthu zosungidwa bwino. Kuchokera pa madiresi okongoletsedwa ndi mphonje mpaka mathalauza amiyendo ndi nsonga zazikuluzikulu, kusonkhanitsa kumaphatikizapo zofunikira zapamwamba. Phale lamitundu limaphatikizapo osalowerera ndale komanso ma pops a neon lalanje ndi achikasu. Kuphatikiza pakuvumbulutsa nyengo yamasika, H&M ithandizana ndi Sellpy. Pulogalamu yogulitsa yachiwiri iyi ilola makasitomala kugula zinthu zakale kuchokera kugulu lakale la Studio.
"Nyumba yosungiramo zinthu za SS21 imapeza zosangalatsa komanso zongopeka tsiku ndi tsiku. Zosonkhanitsira ndikusintha kwachidule kwa mawonekedwe achiyembekezo kuti mukhale omasuka komanso odalirika. Ma silhouettes osiyanasiyana amayendera limodzi ndi masitayilo amphamvu kuti apange zidutswa zoseweretsa zomwe makasitomala athu azisunga kwamuyaya," akutero Ann-Sofie Johansson, Creative Advisor ku H&M.