Pamene kayendetsedwe kabwino ka thupi kakukulirakulirabe, dziko la mafashoni lawona m'mbuyo pazithunzi zomwe zasinthidwa mopambanitsa. Kuyambira pa October 1, 2017, lamulo la ku France lofuna zithunzi zamalonda zomwe zimasintha kukula kwa chitsanzo kuphatikizapo kutchulidwa kwa 'chithunzi chojambulidwa' chayamba kugwira ntchito.
Kapenanso, a Getty Images adakhazikitsanso lamulo lofananalo pomwe ogwiritsa ntchito sangatumize "zojambula zilizonse zowonetsa mawonekedwe omwe mawonekedwe awo asinthidwa kuti aziwoneka ocheperako kapena okulirapo." Izi zikuwoneka ngati chiyambi chabe cha zomwe zingayambitse zovuta zazikulu pamsika.
Kuyang'anitsitsa: Kukhudzanso & Thupi la Thupi
Lingaliro la kuletsa kulumikizana mopambanitsa kubwereranso ku lingaliro la mawonekedwe a thupi ndi zotsatira zake pa achinyamata. Nduna Yoona za Zaumoyo ndi Zaumoyo ku France, Marisol Touraine, m’mawu ake ku WWD: “Kusonyeza achinyamata ku zithunzi za matupi okhazikika ndiponso osayenera kumabweretsa kudziona ngati wosafunika komanso kudziona kuti ndi wosafunika, zomwe zingakhudze khalidwe lokhudzana ndi thanzi. ”
Ichi ndichifukwa chake ma brand ngati mzere wa zovala zamkati wa Aerie-American Eagle Outfitters woyambitsa kampeni yaulere yolumikizirana wakhala wotchuka kwambiri pakugulitsa ndi kutsatsa. Kuphatikizika ndi zitsanzo zosakhudzidwa kumasonyeza kuti ziribe kanthu mawonekedwe a munthu, ngakhale zitsanzo zimakhala ndi zolakwika. Titha kudziwanso kuti ma brand omwe sawulula kukonzanso adzalipitsidwa mpaka 37,500 euros, kapena mpaka 30 peresenti ya ndalama zomwe zimawononga kutsatsa. Timayang'ananso choyimira chaposachedwa chomwe chasainidwa ndi ma conglomerates apamwamba a LVMH ndi Kering omwe adaletsa mitundu ya zero ndi achichepere.
Kuyang'ana pa Zitsanzo Makulidwe
Ngakhale kulemba zithunzi za zitsanzo zomwe matupi asinthidwa zitha kuwonedwa ngati njira yabwino, vuto lalikulu likadalipo. Monga mlengi Damir Doma adatero mu kuyankhulana kwa 2015 ndi WWD, "[Zowona] ndizakuti, bola ngati pakufunika mitundu yowonjezereka, mabungwe apitiliza kupereka."
Mawu awa akuwonetsa kuti kukula kwachitsanzo kumakhala kochepa poyambira. Nthawi zambiri, njira yothamangira ndege imakhala ndi chiuno chomwe ndi mainchesi 24 ndi m'chiuno mwake mainchesi 33. Poyerekeza, ma supermodel a 90's monga Cindy Crawford anali ndi ziuno zomwe zinali mainchesi 26. Leah Hardy , mkonzi wakale wa Cosmopolitan, adawonetsa powonetsa mafashoni kuti nthawi zambiri anthu okonda kuwonera amafunikira kujambula zithunzi kuti abise mawonekedwe osayenera a kuwonda kwambiri.
Polembera Telegraph, Hardy anasimba kuti: “Tithokoze chifukwa chokhudzanso, owerenga athu… Kuti asungwana ocheperawa sanawoneke okongola m'thupi. Matupi awo a chigoba, tsitsi lawo losaoneka bwino, lopyapyala, madontho ndi mabwalo akuda pansi pa maso awo anazunguliridwa ndi luso lamakono, kusiyapo kukopa kwa miyendo ndi maso a Bambi.”
Koma kukula kwa zitsanzo sikumangokhudza zitsanzo, kumagwiranso ntchito kwa ochita masewero. Nyenyezi ziyenera kukhala zazikulu kuti zibwereke madiresi awonetsero ndi zochitika. Monga Julianne Moore adatero poyankhulana ndi eve Magazine zokhuza kukhala wochepa thupi. "Ndikadalimbanabe ndi zakudya zanga zotopetsa, makamaka, yogati ndi phala yam'mawa ndi ma granola. Ndimadana nazo kudya. ” Iye akupitiriza kuti, “Sindimadana ndi kuchita zimenezi kuti ndikhale wamkulu ‘woyenera’. Ndimakhala ndi njala nthawi zonse.”
Kodi Izi Zikhudza Bwanji Makampaniwa?
Ngakhale akukakamizika kumeneku kwa aphungu kuti awonetse mitundu yathupi lathanzi pazithunzi za kampeni komanso panjira zothamangira ndege, padakali ntchito yambiri yoti ichitike. Malingana ngati kukula kwa zitsanzo kumakhalabe kochepa mokhumudwitsa, kayendetsedwe kabwino ka thupi kakhoza kufika patali. Ndipo monga ena adanenera za kuletsa kwa photoshop ku France, pomwe kampaniyo singathe kukonzanso kukula kwachitsanzo; palinso zinthu zina zomwe zingasinthidwe. Mwachitsanzo, mtundu wa tsitsi lachitsanzo, mtundu wa khungu ndi zilema zimatha kusinthidwa kapena kuchotsedwa.
Komabe, omwe ali m'makampani amakhalabe ndi chiyembekezo chowona zosiyanasiyana. Pierre François Le Louët, pulezidenti wa French Federation Pierre François Le Louët anati: ya Amayi Okonzeka Kuvala.