Selena Gomez akugwira ntchito ndi PUMA pagulu lanthawi yachisanu-yozizira 2019 chomwe ndi chithunzithunzi cha masewera othamanga. Itha kugwada pa Disembala 1, mzere umaphatikizapo masiketi, ma jekete, ma leggings ndi masitayilo a puffer. Kwa zithunzi za kampeni, amayika mu library yodzaza ndi mabuku ambiri. "Zotolera izi ndi PUMA ndi chimodzi mwazomwe ndimakonda kupanga. Ndikuganiza kuti chomaliza ndi chokongola, ndimadzidalira ndikuchivala ndipo ndikuyembekeza kuti aliyense atero, "akutero Selena.