Lucky Brand ali ndi vuto la wanderlust pa kampeni yake yachilimwe ya 2021. Wojambulidwa ndi Bryan Rodner Carr , zitsanzo za Minji ndi Zoi Mantzakanis zimapita kumphepete mwa nyanja muzojambula zokhazikika bwino pa nyengo yofunda. Zofunikira zachilimwe monga madiresi a m'maso, ma denim wamba, ndi nsonga za mbewu zimawonekera.
Kujambulidwa ndi mawonekedwe owoneka bwino, njira ya Minji ndi Zoi idapumula bwino mu zidutswa zamphepo. Paleti yofewa imakhala ndi mithunzi yachikondi ya pinki, minyanga ya njovu, ndi yachikasu. Dan Barbato imagwiranso ntchito pazojambula zowombera.
Ami Goeller , Lucky Brand's SVP Design, imatiuza za kudzoza kwa kampeni muzokambirana zapadera.
Kampeni ya Lucky Brand Chilimwe cha 2021
Kodi zolimbikitsa za kampeniyi zinali zotani?
Pa ndawala yathu ya Chilimwe cha '21, tinachoka kunyanja, komwe dzuŵa limakumana ndi nyanja ndipo chirimwe chimakhala chosatha. Titamasuka kuyendayenda, tidasochera padzuwa tikuyang'ana magombe opanda kanthu ndi njira zokhotakhota, tikukhala masiku omasuka tikuwoneka osalowerera ndale komanso mitundu yachikale ya indigo yokhala ndi mitundu yowala komanso tsatanetsatane.
Mukuyembekeza kuti owonera nyengo yatsopano akuganiza chiyani poyang'ana zithunzi?
Tikukhulupirira kuti ndawalayi ikulimbikitsa kuyendayenda, kukhala ndi chiyembekezo, kukonda kunja, chisangalalo chokhala m'malo atsopano okhala ndi nkhope zatsopano. Chilimwe chimabweretsa chisangalalo komanso kuthekera, ndipo pambuyo pa chaka chovuta chomwe tonse tangogawana kumene tikubetcha kuti chiyembekezo ndi chiyembekezo zimapatsirana.
Mapangidwe a nyengo yachilimwe amawoneka bwino kwambiri! Ndi chilimbikitso chotani pambuyo pawo?
Zikomo! Timakondwera ndi chidziwitso cha zoyamba zatsopano; zinthu zikayamba kutsegukanso tonse tikuyembekezera kukwaniritsa zomwe tingathe komanso kukumana ndi chilimwe muulemerero wake wonse - masiku atali, aulesi wothira ndi kuwala kwadzuwa, kamphepo kayeziyezi kokhala ndi zowoneka bwino komanso kununkhira kwachilengedwe kulikonse.
Sitidzaiwala mafoni ovutitsa a Zoom kapena mathalauza omwe atipangitsa kuti tidutse nthawi zovuta zino, koma zomwe tikumva pakali pano ndi chisangalalo chovala - gwira ma jeans ndi madiresi ndi malaya okhala ndi mabatani (oh mai) ! Chilimwe chino ndi phwando la aliyense wotuluka ndipo tonse tidzafuna kukhala ndi chovala choyenera kuti tiwoneke ndikumvanso kumverera konse.
Kodi zina mwa ziganizo za nyengoyi ndi ziti?
Mtundu wathu umamangidwa pa denim, ndipo mazikowo amadziwitsa gulu lathu lonse. M'nyengo yachilimwe tidasinthiratu zokometsera zathu zambiri zokhala ndi zochapira zopepuka komanso zosalowerera ndale, ndikuwonjezera zina zatsopano / zamafashoni, ndikukulitsa zovala zathu za denim ndi malaya, akabudula, ndi ma jekete opepuka - woyendetsa fringe wa macrame ndioyenera - mu mitundu yamitundu yakale ya indigo kwa iye ndi iye.
Tidaphatikizira zidutswa za denim izi ndi mathalauza a nyengo yofunda, akabudula, ndi mabatani aamuna, ndikuyambitsa mzere wa zibwenzi za akazi zokongola kwambiri zomwe tawaphatikiza ndi nsonga zokokedwa zokongoletsedwa ndi bohemian, mabatani, ndi mawu achilimwe. madiresi. Tawonjezanso masitayelo ochulukirapo kuzinthu zathu zokometsera za Cloud Soft ndi zovala zowoneka bwino, zopangidwa ndi nsalu zofewa kwambiri zomveka bwino kuti zitonthozedwe chaka chonse.
Chotsatira cha Lucky Brand ndi chiyani?
Koma ndife okondwa kwambiri ndi Kapsule Yathu Yopangidwa ndi Mikanda yomwe idzatuluke kumapeto kwa chilimwe - mabulawuzi achikazi a boho ndi malaya akumadzulo okongoletsedwa ndi mikanda ya geo yokongola komanso yokongola. Motsogozedwa ndi thambo lotseguka komanso miyambo yopangidwa ndi manja yaku America Kumwera chakumadzulo, zokopa zochepazi ndizomveka bwino za Bohemian Collectible vibe.
Kodi mliriwu unakhudza bwanji kamangidwe kake?
Monga wina aliyense, COVID idatikakamiza kuganiza ndi kugwira ntchito mosiyana, ndipo chifukwa chogwedezeka momwe takhala tikuchitira zinthu nthawi zonse, tidapeza mipata yochita zinthu mwanzeru komanso kupanga.
