Khazikitsani malo ogulitsira padziko lonse lapansi pa Seputembara 8, H&M imaseketsa zosonkhanitsira za Situdiyo yanthawi yachisanu-yozizira 2016 ndikukhazikitsa buku latsopano. Zithunzi za nyenyezi zaku Paris Fashion Week runway show kuphatikiza Ashley Graham, Karly Loyce ndi Soo Joo Park . Nyengo yatsopano imakhala ndi anthu owuziridwa, mafashoni a bohemian. Kuyambira malaya aatali kupita ku suti ya pinstripe ndi zokongoletsera zam'mphepete, izi zikuwoneka zimabweretsa chisangalalo ku nyengo yatsopano.
"Mndandandawu ukunena za mphamvu ndi kukongola kwa amayi, komanso momwe timawonetsera mphamvuzo kudzera mumayendedwe athu. Ndimakonda kusiyana kwa luso losoka ndi kukhudza kwamanja kwa chikhalidwe cha Sweden komanso nthano, "atero mlangizi wa zaluso wa H&M. Anne-Sofie Johansson.
